I’ve found myself in between two product launches. From AMD we have today’s announcement: the 3.4GHz Phenom II X4 965 Black Edition.

Priced at $245, the 965 is a mere clock speed bump, but an important one. It comes at the same price as this spring’s Phenom II X4 955 Black Edition; you get more performance at the same price.

Processor Clock Speed un-core Clock L2 Cache L3 Cache TDP Price
AMD Phenom II X4 965 BE 3.4GHz 2.0GHz 2MB 6MB 140W $245
AMD Phenom II X4 955 BE 3.2GHz 2.0GHz 2MB 6MB 125W $245
AMD Phenom II X4 945 3.0GHz 2.0GHz 2MB 6MB 125W $225
AMD Phenom II X3 720 BE 2.8GHz 2.0GHz 1.5MB 6MB 95W $145
AMD Phenom II X2 550 BE 3.1GHz 2.0GHz 1MB 6MB 80W $105

It is also the highest clocked processor AMD has ever shipped; K8 topped out at 3.2GHz and the original Phenom never went beyond 2.6GHz. We're also back up to a 140W TDP, something we haven't seen since the old Phenom 9950 went away.

With the 965 BE, AMD has simplified its product lineup. The 800 series Phenom II X4 is gone, as are the DDR2-only Phenom II X4 940 and 920. Most of the 700 series is also done with. Yields are clearly improving and much of the die harvesting is clearly no longer necessary. AMD ought to get rid of the Xn suffix and just use simple model numbers at this point. For more information on the Phenom II architecture, see our launch article.

The second product launch is rumored to happen next month. It’s the introduction of Intel’s Lynnfield processor. The affordable Nehalem, available in both Core i5 and Core i7 flavors, promises to start at just $199 with motherboards in the low $100s.

The Problem at 245
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  • Roland00 - Thursday, August 13, 2009 - link

    The 200 dollar price isn't a mail in rebate, Micro Center a small computer store chain with about 30 stores market itself as a computer builder destination. They lose about 80 dollars on the processor to get you into the store and hoping to sell you enough other stuff (or assembly or warranties) to make up for their loss leader.
  • steelicon - Thursday, August 13, 2009 - link

    ROTFLMAOBBQ! Agreed! They get you in more ways than one, either it's the Processor itself, the Chipset, the DDR3 or all of them combined. Good thing we have another choice of platform!
  • steelicon - Thursday, August 13, 2009 - link

    Will this run on an old AsuS Crosshair NV590A-SLI motherboard? I surely do hope so...
  • grimpr - Thursday, August 13, 2009 - link

    A really fast CPU, some minor tweaks to the K10 architecture and AMD stays "current", but the TDP's are ridiculous, 140W!!, for non existing gods sake! at 95W TDP and at the same price they would be excellent purchases to Intels Lynnfields. Clearly they are positioned at gamers,a crowd long lost to AMD. For uses other than happy jerking at intel compiler optimized benchmarks and moronic SuperPi's with analyzing miniscule FPS differences at games, the AMD Phenom II 905E at 65W TDP is an excellent buy. Something about the 45nm SOI manufacturing of this chips from AMD makes us wonder...
  • FireSnake - Thursday, August 13, 2009 - link

    You really need to grow up with this 140W and take a very close look at the power consumption table ;)
  • JimmiG - Thursday, August 13, 2009 - link

    It's not like the 140W TDP happened by accident or took AMD by surprise. 120 - 140W has been the target TDP for high-end CPUs for a long time. At this targeted TDP, AMD found a 3.4 GHz chip could be produced with decent yields. Some thought, research and design goes into the launch of a new CPU even if it's just a 200 MHz clockspeed bump.

    Don't worry, we'll not see a 160W or 180W CPU any time soon since 140W is a sensible target. Modern heatpipe coolers, mobos and PSUs have no trouble with them.

    If you think the difference between a 65W and a 140W CPU is too much, you must live in a very dark house or apartment since each light bulb consumes almost that entire difference.
  • PrinceGaz - Friday, August 14, 2009 - link

    My lightbulbs consume between 12 and 20W of power each as I long since left behind inefficient incandescent bulbs.
  • hyc - Thursday, August 13, 2009 - link

    You guys are reading way too much into that 140W TDP spec. Look at the loaded power consumption results, the 965 is 223W vs 220W for the 955. So it's using a whopping 3W more than the 955, BFD.
  • Griswold - Thursday, August 13, 2009 - link

    Some people seem to miss the T for Thermal in that figure indeed.
  • hyc - Thursday, August 13, 2009 - link

    Ah, so which part of the Laws of Thermodynamics did you skip in school?

    You can't emit more power out (thermal or otherwise) than you took in.

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