Confidence is built upon credibility, something Apple really earned thanks to the first iPod. Apple gained the mainstream credibility to introduce a product, say it's going to be the best thing ever, and have customers give it the benefit of the doubt.

Credibility is a finite good however. Promise the world and deliver beans instead too many times and you'll find yourself back to square one. Luckily for Apple, that hasn't happened yet.

The iPod gave Apple credibility, but Mac OS X, Mac hardware and eventually the iPhone all made deposits in that bank. That's not to say that Apple devices are flawless, but the company has won the confidence of a huge part of the market.

The road to the iPad announcement was riddled with rumors and unsubstantiated claims of what the Apple tablet would do. It was to be the replacement for everything from cable TV to netbooks. Hype is a difficult thing to control, but in the case of the iPad, the market's expectations were beyond unrealistic.

The hopeful child in all of us wanted to believe. We wanted to believe that Apple would introduce something truly revolutionary, something that would let us do anything we ever wanted to do. We just didn't know what that was, but we believed that there was a slight chance Apple might make it happen.

What followed on January 27, 2010, the day of the iPad announcement, was a collection of excitement, disappointment and confusion.

I do have to place some (a lot?) of the blame on Apple. By saying nothing, confirming nothing (short of threatening law suits) Apple let the hype get carried away. And I'm not totally convinced that Apple itself wasn't behind some of the leaks in order to generate free marketing for this device. The worst? Jobs calling the iPad magical. If the device was shipping today with no ergonomics issues, no slowdowns, no crashes and with a full list of heavy hitter apps (real ones, not just ones that showed us what the iPad could do in the future), then I'd call it magical. You can't call something magical if it just promises magic at some point in the future. Well, you can, but then you'll anger a lot of people who oppose to such liberal use of language.

You have to hand it to Apple PR though. Through careful planning and seeding of review units, it managed to end up in all of the right hands a few days prior to its launch.

It had been on every single late night talk show in the span of a couple days. It even made it to the grammys earlier this year. Folks looking to catch a break would kill for the sort of free publicity apples iPad has received. It has celebrity status without even adopting any orphans.

And like a celebrity, the iPad is very polarizing.

The iPad, even moreso than the iPhone, is not the end all, be all universal device for everyone. In fact, unlike the iPhone, it doesn't replace any existing device in your life. It's an addition. There are things it does beautifully, things it does ok, and things it just plain can’t do. Today, I'll try to take you through all of that as best I can.

It's a Tablet Running a Touch OS
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  • fflow - Friday, April 09, 2010 - link

    It's a tempting device in many ways, but useless to me unless I can use it to stream videos from my home server. Are there any DLNA apps for the iPhone/iPad OS that work well? Reply
  • medi01 - Saturday, April 10, 2010 - link

    "I've always called the iPhone OS a very efficient UI. The ease at which you can perform primary tasks on the iPhone is what I mean by that. "

    Yep, copy & paste in particular... :)))
    Reply
  • Adul - Sunday, April 11, 2010 - link

    Tempting as it may be, I think I will wait to see what a few other devices coming down the pipe will offer. It could be an interesting year. Reply
  • MrJustin5 - Sunday, April 18, 2010 - link

    http://www.youtube.com/watch?v=OyEhWeAseSo

    Anand, once again, a great extensive review.

    But honestly, a 30-year-old Techie who is neither a Mickey$oft Fan or an Apple Fan, could not care less about this simplified and over-priced laptop-wanna-be.

    It is not "magical" as Steve Jobs said a number of times durring his Keynote speech about this gimmicky tablet, which is basically a giant iTouch.

    http://www.youtube.com/watch?v=OyEhWeAseSo

    Please do not do so many reviews of Apple products. It is NOT top priority, they are NOT life-changing or meaningful products. They are TOYS with a few functional abilities. Like a Corvette is a toy... its fast, it looks good, its expensive, but its also functional to haul a few groceries home and transport you long distances. But in th end, its an expensive toy and so is this iPad.
    Reply
  • tikblang - Friday, August 06, 2010 - link

    I bought a $2 white HP keyboard from Fry's 3 years ago, (that was the last time I visit an electronic retailer). Can I just buy a $3 female-2-female USB gender changer and use it to connect a reg KeyBoard ? What about a $10 trip-lite USB to PS2 dongle to connect a PS2-KB/Mouse?

    I do not like new gadget (lose faith in technology) but got one (and LIKE it) from a Symantec seminar.
    Reply
  • AlfieJr - Saturday, March 19, 2011 - link

    i do get it. AnandTech is a geek site, and this iPad2 review is written by geeks for geeks, evaluating the product by geek criteria. ok. there is some meaty tech stuff in it.

    but you don't get it, apparently. the iPad is a consumer product. which the review never acknowledges. instead we get lots of a very self-centered discussion about its suitability for one user - you, the geek.

    but it's not designed for people like you. it's designed for dummies like me. it's not a PC replacement or wannabe (tho perhaps the Android tabs are). it's like comparing a car to a small plane. yes some people can drive/fly both, and they are both travel machines. but one is designed for dummies to operate and enjoy, and the other is for pilots with skills.

    you need to step outside your own frame once in a while. because the big question the iPad begs for analysis is - is this really the dawn of a new "computing" era, the so-called post PC era? which this review never touched.
    Reply
  • richard mensah - Monday, May 23, 2011 - link

    i love this Reply
  • omkarphatak - Tuesday, February 28, 2012 - link

    I see no reason why one should shell out mor than $800 for this contraption..

    http://www.buzzle.com/articles/which-is-better-ipa...
    Reply

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