11:14AM PDT - Thanks for reading!

11:13AM PDT - We're pretty much done here, off to hands on next! Stay tuned!

11:13AM PDT - Tim is now thanking the Apple teams for building all of these products

11:12AM PDT - Moving to a fall release schedule for the iPad is interesting, transitioning to 32nm for the iPad likely helped force that

11:11AM PDT - It looks like we're done for 2012 releases from Apple

11:11AM PDT - Looks like we'll be closing up soon

11:11AM PDT - Tim Cook is back on stage now

11:09AM PDT - Now showing the iPad mini TV ad

11:09AM PDT - Below is the list of launch countries for the WiFi versions

11:09AM PDT - 2 weeks later you'll see cellular versions, first in the US then gradually around the world

11:09AM PDT - WiFi versions will ship on November 2nd

11:08AM PDT - Both devices can preorder on 10/26

11:08AM PDT - Same price adders for larger capacities and LTE

11:08AM PDT - Starts with 16GB and WiFi for $329

11:07AM PDT - I want an A6 in the iPad mini

11:06AM PDT - Glass on the front is 0.2mm thin, touch is 0.12mm thin

11:06AM PDT - Removed the aluminum edge, wraps the iPad mini in one color

11:05AM PDT - New smart cover for the iPad mini

11:05AM PDT - "Concentration of, not a reduction of, the original"

11:02AM PDT - Now showing a video about the new iPad mini

11:02AM PDT - 10 hour battery life

11:02AM PDT - Lightning connector

11:01AM PDT - 802.11a/b/g/n 2.4GHz and 5GHz WiFi

11:01AM PDT - LTE supported, same capabilities from the iPad 4

11:01AM PDT - FaceTime HD front side camera, 5MP iSight camera on the back

11:01AM PDT - dual-core A5, likely 32nm

11:01AM PDT - A5 SoC

11:00AM PDT - Talking about internals now

11:00AM PDT - Apple is serious about defending its iPad territory

11:00AM PDT - Comparing iPad mini apps to Android apps on the N7

10:58AM PDT - 35% larger display area compared to Nexus 7

10:58AM PDT - Nexus 7 is thicker and heavier than iPad mini

10:57AM PDT - Now comparing it to Nexus 7

10:57AM PDT - All iPad apps obviously work on the mini

10:56AM PDT - 1024 x 768 panel

10:55AM PDT - 7.9-inch display

10:55AM PDT - Comes in black and white

10:54AM PDT - 0.68 lbs

10:54AM PDT - 23% thinner than 4th gen iPad

10:54AM PDT - 7.2mm thin

10:54AM PDT - Now talking specs

10:54AM PDT - Looks very thin

10:52AM PDT - iPad mini

10:52AM PDT - Now talking about the smaller iPad

10:52AM PDT - No word on physical dimensions, same chassis?

10:51AM PDT - Same configurations and prices as previous gen

10:51AM PDT - Lightning to USB, SD card, VGA and HDMI cables

10:51AM PDT - Lightning connector

10:51AM PDT - 802.11a/b/g/n 2.4 and 5GHz

10:50AM PDT - 2x faster WiFi

10:50AM PDT - This is key, Apple is moving iPad to the same release schedule as iPhone almost

10:50AM PDT - FaceTime HD camera updated, updated LTE coverage

10:50AM PDT - New ISP, 10 hours battery life

10:49AM PDT - doubles graphics perf as well

10:49AM PDT - doubles CPU performance

10:49AM PDT - A6X!

10:49AM PDT - 4th gen iPad?

10:48AM PDT - hooray Phil

10:48AM PDT - Phil Schiller is back on stage to talk about new iPads

10:48AM PDT - iPad with Retina Display, fastest selling iPad of all time

10:48AM PDT - "We are just getting started"

10:47AM PDT - 94% of the Fortune 500 is either testing or deploying iPad

10:47AM PDT - This is clearly designed to address questions about Windows 8/RT in corporate

10:47AM PDT - Now talking about iPad in the business market

10:47AM PDT - iBooks Author available today as a free download on the Mac apps stores

10:47AM PDT - Mathematical expressions, sorry

10:46AM PDT - Publishers can now insert mathematical experts directly into books

10:46AM PDT - New portrait only templates, embedded fonts

10:46AM PDT - Latest version of iBooks Author announced today

10:46AM PDT - Smaller publishers, teachers, universities are apparently using this as well as the big three

10:45AM PDT - Textbooks created with iBooks Author are now in over 2500 schools in the US

10:45AM PDT - iBooks Textbooks are now available for 80% of US high school core curriculum

10:45AM PDT - Talking about iBooks Author, used to make interactive textbooks

10:44AM PDT - Talking about how quickly iPad has made an impact in education markets

10:43AM PDT - Thankfully the new iMacs don't ship for a while, very interested in exploring Apple's SSD caching

10:43AM PDT - Sidenote: There's no way I'm going to have time to review all of this stuff

10:42AM PDT - "iPad accounts for over 90% of tablet web traffic"

10:41AM PDT - Sold more iPads in June quarter than any PC maker sold of their entire PC line

10:41AM PDT - 100M sold in 2.5 years

10:41AM PDT - Two weeks ago, Apple sold its 100 millionth iPad

10:41AM PDT - "It seems like each time we get together there's a new number or new statistic"

10:40AM PDT - Next up: iPad

10:40AM PDT - Done with the Mac updates

10:40AM PDT - Uses up to 50% less power at idle

10:39AM PDT - Ships in December

10:39AM PDT - 27-inch iMac, 2.9GHz quad-core i5, GTX 660M, 1TB HDD for $1799

10:39AM PDT - Start shipping in November

10:39AM PDT - 21.5-inch iMac 2.7GHz quad-core i5, GT 640M, 1TB HDD for $1299

10:38AM PDT - iMac comes with wireless keyboard and wireless magic mouse

10:38AM PDT - SSD caching systems rarely work well, but with a large enough cache...

10:38AM PDT - This will be very interesting to test

10:38AM PDT - Over time it'll migrate that stuff from HDD to flash

10:37AM PDT - All your docs, apps and images will go to hard drive

10:37AM PDT - All software that comes on your iMac automatically fits on flash

10:37AM PDT - Built into Mountain Lion, sounds like SSD caching done Apple-style

10:37AM PDT - Fused into a single volume in software

10:36AM PDT - 128GB of flash storage and 1TB or 3TB HDD

10:36AM PDT - iMac and Mac Mini now offers Apple Fusion Drive

10:36AM PDT - Customers can choose either HDD or SSD

10:36AM PDT - Talking about storage now

10:36AM PDT - SSD or HDD supported

10:35AM PDT - Kepler, quad-core IVB, up to 32GB of RAM

10:35AM PDT - sheds up to 8 lbs vs. previous gen

10:35AM PDT - 40% less internal volume vs previous gen

10:35AM PDT - FaceTime HD camera, better stereo speakers, dual mics

10:35AM PDT - Each display is individually calibrated, Apple has been doing this for a while it seems

10:34AM PDT - 75% less reflection than previous gen iMac

10:34AM PDT - Plasma deposition process for applying the AR coating, need Vivek's analysis here

10:34AM PDT - max brightness over 300 nits

10:34AM PDT - 2560 x 1440 that is

10:34AM PDT - Two IPS display options, 2560 x 140 for the 27-inch

10:33AM PDT - Removed optical drive

10:33AM PDT - Never done something like this on such a large display

10:33AM PDT - Display is laminated to the outer glass

10:33AM PDT - New display, 5mm thinner

10:32AM PDT - Friction stir welding used to make the chin

10:31AM PDT - 80% thinner than previous generation, extends entire length

10:31AM PDT - 5mm thin edge

10:30AM PDT - Now looking at the next-gen iMac

10:30AM PDT - 7 generations of iMac

10:29AM PDT - Probably going to get IVB updates as well

10:29AM PDT - iMac

10:29AM PDT - One more Mac to talk about

10:28AM PDT - Consumes 11W at idle

10:28AM PDT - Both configs shipping today

10:28AM PDT - dual or quad core Intel Ivy Bridge CPUs, HD 4000, 1TB HDD or 256GB SSD

10:27AM PDT - "you knew there'd be something called mini in this presentation"

10:27AM PDT - Now talking about Mac mini

10:27AM PDT - Done with MacBook lineup updates

10:26AM PDT - Old gen non-rMBP will still stick around

10:25AM PDT - Now showing the new 13-inch rMBP ad

10:25AM PDT - Starts shipping today

10:24AM PDT - Starts at $1699 for 2.5GHz dual core i5 with 8GB of RAM and 128GB storage

10:24AM PDT - The 13-inch rMBP is totally made for Haswell, with no dGPU the Haswell version will be the no-compromise version. I wonder if we'll see 4-cores in the next model

10:23AM PDT - Ships with Mountain Lion obviously

10:23AM PDT - dual core Ivy Bridge, HD 4000 (no dGPU), 802.11n, 8GB RAM standard, 7-hour battery, up to 768GB of storage

10:22AM PDT - Now talking internals

10:22AM PDT - New speakers, dual mics, backlit keyboard, FaceTime HD (720p) camera

10:21AM PDT - Now talking about Retina Display support in iLife and Pro apps

10:21AM PDT - 29% higher contrast, 75% reduced reflection, 300 nits at full brightness - IPS

10:20AM PDT - 13-inch rMBP has more pixels than any competing 15 or 17-inch notebook

10:20AM PDT - 13.3-inch display, 2560 x 1600

10:19AM PDT - Retina Display of course

10:19AM PDT - No optical drive, SD card, USB 3, HDMI on the other side

10:19AM PDT - MagSafe 2, 2 Thunderbolt ports, USB 3, headphone, dual mics

10:19AM PDT - Lightest MBP ever

10:19AM PDT - Weighs around 3.5 lbs

10:18AM PDT - 20% thinner

10:18AM PDT - .75" thin

10:18AM PDT - Brand new 13-inch MacBook Pro

10:18AM PDT - Setting the stage perfectly for the 13-inch rMBP announcement

10:18AM PDT - Number 1 selling notebook is the 13-inch notebook, and #1 selling Mac

10:17AM PDT - Talking about the 15-inch rMBP right now

10:17AM PDT - MacBook is up first

10:17AM PDT - Phil is awesome, he always gives us some technical details

10:16AM PDT - Here come the new Mac announcements, Phil Schiller is taking the stage

10:16AM PDT - This is exactly why we've seen such an increased focus on Ultrabooks and Windows 8 recently

10:16AM PDT - Mac is the #1 US desktop and #1 US notebook

10:15AM PDT - For the past year, Mac market outgrew PC market 15% to 2%

10:15AM PDT - Now talking about the Mac

10:15AM PDT - New iBooks available today

10:15AM PDT - Korean, Chinese, Japanese supported

10:14AM PDT - Over 40 languages supported

10:14AM PDT - Tap on favorite quote to share on facebook or twitter

10:14AM PDT - iCloud support in the new iBooks app

10:14AM PDT - Flick while you're reading, words scroll by just as you'd expect

10:13AM PDT - Continuous scrolling support

10:13AM PDT - Today announcing a new version of iBooks

10:13AM PDT - 400M books downloaded since the inception of the store

10:13AM PDT - Now have over 1.5M books available on the bookstore

10:12AM PDT - Speedy WiFi makes me happy

10:12AM PDT - Now talking about iBooks

10:12AM PDT - now paid out over $6.5B to developers

10:11AM PDT - 35 billion apps downloaded from app store

10:11AM PDT - iMessage data also says quite a bit about how tightly knit the Apple ecosystem is, will be difficult for competitors to draw intrenched users away

10:11AM PDT - 275K iPad apps

10:10AM PDT - Messages sent per second is an interesting way to look at engagement/adoption

10:10AM PDT - 28,000 iMessages sent per second

10:09AM PDT - 300 billion iMessages sent

10:09AM PDT - 125 million documents in the cloud just over the last year

10:09AM PDT - Talking about synergy between iOS and Mac devices

10:08AM PDT - Now talking about Mountain Lion and iOS 6

10:08AM PDT - Fastest upgrade rate of any software in history

10:08AM PDT - After 1 month, 200M devices running iOS 6

10:07AM PDT - Likely about to drop some adoption numbers on us

10:07AM PDT - Moving on, talking about iOS 6

10:07AM PDT - Together with the rest of the new lineup, already sold over 3M iPods

10:06AM PDT - Now talking about the new iPods

10:06AM PDT - I somehow need to finish writing a bunch of stuff in between meetings today, did I mention today is going to be packed?

10:04AM PDT - Watching a video of the iPhone 5 launch now

10:04AM PDT - http://www.speedtest.net/result/2260289603.png

10:03AM PDT - Oh wow, the WiFi just got awesome

10:03AM PDT - The most iPhones ever sold opening weekend, and most phones ever sold in an opening weekend

10:03AM PDT - iPhone 5 sold more than 5 million units in the first weekend

10:03AM PDT - Talking about iPhone 5's launch

10:03AM PDT - Getting started with a few updates

10:02AM PDT - Tim Cook just took the stage

10:02AM PDT - After the iPad event we'll also have a bunch of really interesting coverage for those interested in Windows RT

10:02AM PDT - Things should be getting underway any minute now

10:00AM PDT - Seats are almost full, the event is about to begin, both LTE and WiFi are a bit shaky at this point

09:52AM PDT - We are seated!

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89 Comments

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  • Taft12 - Tuesday, October 23, 2012 - link

    The new Godwin's law of the internet. It really does make reading any forums that cover Apple products tiresome, doesn't it? Reply
  • Moizy - Tuesday, October 23, 2012 - link

    What none of these comments are addressing is the claim Apple made that the 4th Gen Ipad doubles graphics performance over the 3rd Gen, which used 543MP4 and had an enormous (for ARM chips) die size.

    How did they do this? Any thoughts? Like the A6 vs A5 improvements, I don't think they could have just added more of the same cores, or increase clock speeds to get there. Even with the headroom 32nm would give them (remember, 3rd Gen Ipad was on 45nm), they couldn't have used this approach. Must be new graphics cores, I'm guessing.
    Reply
  • Heisenburger - Tuesday, October 23, 2012 - link

    I must say, I don't really have Apple envy now. That is kind of odd for my tech lust drive.
    I do however envy my rich friends who can buy this without regard to price. However, if price is an issue then Apple may not be the answer for you.
    I am glad that Apple is pushing others, yes, even Google, to try to keep up. In doing so, I can buy a slightly less item (not always) for a significant discount.
    Why do I see things this way? Apple targets those who can best afford or most want their toys. In fact, every business wants to sell to the most affluent segment. This does however require giving buyers something to get excited about even if it's not that necessary to the product's performance-- friction stir welding? How did previous iPads survive without this?

    Personal info: (skip this part if u don't care)
    I'm 63 years old and been having trouble reading more and more lately with my old glasses. I've even been experiencing buyers remorse for my Nexus 7 UNTIL... I got something called "cheater glasses" which are simply non-prescription magnification glasses. These 1.75x glasses now allow me to enjoy my Nexus 7 more than when I first bought it. Thanks COSTCO!
    Note to other aging folks, the Nexus 7 isn't too small if your eyesight is properly addressed.
    Reply
  • dishayu - Tuesday, October 23, 2012 - link

    Anyone else finds it ridiculous that their 13 inch notebook has the same resolution as the 27 inch computer and the 15 inch laptop exceeds it by more than 25%

    Someone please explain to me WHY can't we have 4K PC monitors for a reasonable amount of money today?
    Reply
  • kyuu - Tuesday, October 23, 2012 - link

    Because making panels of the same resolution as are already made but just for smaller devices is not the same as making panels of a significantly higher resolution? Reply
  • dishayu - Tuesday, October 23, 2012 - link

    Take the same tech (i.e. maintain the ppi) and make bigger panels, how hard can it be? Reply
  • Sm0kes - Wednesday, October 24, 2012 - link

    The difficulty isn't making the panels, the challenge is doing it with a useable yield that will be profitable. Reply
  • Taft12 - Tuesday, October 23, 2012 - link

    Desktop-sized panels aren't a smart place for the LCD builders of the world to ramp new capacity. The volume in the desktop market is ever-decreasing and won't ever go back upwards. Luckily 4K resolution will give us desktop users some new options in the near future.

    Apple and the LCD manufacturers are pushing the envelope on tablets and laptops because that's the present and near-future (who knows what lies beyond?)
    Reply
  • dishayu - Tuesday, October 23, 2012 - link

    Well, that's the only plausible reason i could think of, as well. But, i as an avid desktop user like to wish otherwise. :( Reply
  • EnzoFX - Tuesday, October 23, 2012 - link

    lol wow the ignorance. It's not the same thing. Considering the tech, it is obvious that it's something you grow out your yields. You start small, then ramp it up to larget screens. Furthermore, you view your desktop at a farther distance than your phone or tablet or laptop, all that is taken into account. Grow up. Reply

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