At CES I took a look at Intel's newly announced Lexington platform FFRD (Form Factor Reference Design) which is an entry-level smartphone design aimed at emerging markets and uses a lower clocked 1.2 GHz Z2420 SoC, dual-SIM supporting XMM6265, and smaller 3.5-inch HVGA display. I came away decently impressed with the Lexington platform when you consider the broader context of the entry level market which it was designed to compete in. Later that week on the AnandTech podcast I joked about Intel naming a part with Y in it the Yolo, amazingly enough, today Intel announced the availability and launch of their first Lexington smartphone platform device win with the Yolo smartphone in partnership with African carrier Safaricom. Intel seems to have adopted a rather interesting naming scheme here, since we had the Lava Xolo, now the Safaricom Yolo, I guess that means Zolo is next? 

This is essentially the Lexington FFRD but in final form for the market it was intended. Many of the Lexington's design features were catered to entry level design, with things like ease of manufacture, somewhat rugged construction, and other features at heart. Reviews website Techweez got a copy of the Yolo in for review and from their report it looks like the Yolo is identical to the Lexington FFRD.

The Lexington FFRD popping up in the African market for 11,000 Kenyan Shillings ($126 USD) isn't entirely unexpected, as this is exactly the kind of place that a performant, properly priced device could disrupt some of the very under specced entry level Android phones. 

Source: Intel, TechWeez (Photo Courtesy)