In 2010 we went through the single largest redesign in AnandTech history. We modernized the site, finally moved to a tag based architecture and made a number of other tweaks. The web moves a lot quicker than it did even just 3 years ago, so last year we started working on another significant redesign. Today marks the debut of that design.

Going into the redesign we wanted to accomplish three major goals. First, we wanted to have a design that put our smartphone and tablet coverage on equal footing with our traditional PC roots. The redesign consolidates our coverage areas into four major categories: PC Components, Smartphones & Tablets, Desktops & Notebooks and finally Enterprise. The super categories are largely self explanatory and you can drill down into each one of them for more specific navigation.

It's important that our site design reflects our internal focuses. We are as committed as ever to our PC component coverage, but we also devote an equal amount of time to what we're doing in the new mobile space. From my perspective, whether it's a smartphone or a server, we're still talking about some form of computer - just in a different case.

Our second major goal with the redesign was to more prominently feature Pipeline, our short form content section. We launched Pipeline in late 2011 as a way of dealing with content that either didn't demand our full review treatment or that we didn't have time to dedicate deep analysis to. Since then Pipeline has become a very important part of the site, and we wanted to elevate its position on the front page as a result. Pipeline stories on the right are ordered from newest to oldest, with even older pipeline stories appearing under the 2x2 grid of featured articles.

Finally, we wanted a design that would be more accessible and speak to the broader nature of our audience. While you all know why you come to AnandTech, it's very important to our continued success and ability to remain independent that the site accurately reflects the diverse audience. Whether you're coming to us for motherboard reviews, analysis of the latest microprocessor architectures or to figure out which smartphone or tablet to buy, you're likely a person relied on by dozens of others for recommendations.  We remain an independent website, which comes with its own challenges when it comes to proving our worth to the agencies and marketing organizations that help keep us operational. Looking the part is just as important as having the content to back it up.

We made sure not to take away any features with the redesign. We still include our well used Print View on all articles, but now allow you to use it both for single page reading as well as for actual printing. The previous Print View didn't have all of the styling of our article pages since it was purely optimized for printing, now we have both modes.

Other features have been enhanced as well. The View All Comments button now actually lets you view all comments on a single page, rather than just showing you 50 comments per page. You can also now permalink to individual comments. I'm always humbled by just how awesome your comments are, now we can finally link directly to individual ones. 

We now support larger images inline (we will be adding site-wide retina/hi-DPI support soon!) and our graph style has been updated as well, which you'll start seeing us take advantage of with all new content going forward. The review body text is also larger and hopefully easier to read, which should help when we post some of our ultra long form content. 

The Podcast now has a permanent link at the top of the page as well - thanks to all you who have been asking for that.

The Twitter feed on the front page now includes tweets from a number of staff members including Brian, Ganesh, Jarred and myself. We've also made it easier to follow us on Twitter and Facebook with direct links in our header (hint: it helps us tremendously if you do). Our most recommended content on Facebook is also nicely streamed in to the right of the site as well.

There are more functional changes that we'll be introducing throughout the new year. We just had to get the redesign out of the way first so we could start building on it.

I hope you all enjoy the site redesign. I know big changes aren't always easy to get used to, and as always you have my commitment to fix/improve anything that truly needs it. I'd love to hear your feedback on the design in the comments below.

I'd like to close with a thanks to all of you for continuing to read and support the site. I've always said that AnandTech is your site and I do firmly believe that. We are here to serve you and you are what make this site possible. Thank you for reading, and thanks for making the past 16 years possible. If you are a relative newcomer, please be sure to check out our About page that helps explain the philosophies that drive us.

Comments Locked

465 Comments

View All Comments

  • AwesomeAD - Wednesday, March 13, 2013 - link

    Yes, colour uniformity is a big issue with the current design. I'm no expert on colour theory (or design, for that matter), but I believe anything more than 3 main colors (or 2 main and 2 auxilliary) is excessive.

    What's funny is that the issues were 'fixable' with mere CSS (though at some points some markup changes would be helpful)
  • ludikraut - Wednesday, March 13, 2013 - link

    Good work! I like your style much better than what Anand & company put together, although I do think that the trending bar needs to go - utterly pointless, IMO. Your stylesheet seems like a pretty easy fix and similarly it shouldn't be too hard to fix the home page layout either.

    l8r)
  • AwesomeAD - Wednesday, March 13, 2013 - link

    You are right. The trending topics thing is quite pointless (and, as I suspect, not at all dynamically generated as the title would suggest).
    Let me see what I can do.

    Going forward, I recommend you start discussion threads on the userstyles page because tracking comments with this commenting system is nigh impossible.
  • Lucian2244 - Wednesday, March 13, 2013 - link

    I hate design changes, i've discovered Anandtech last year and just got used to the design and what i liked more was the colored background, in my opinion it was much more easier to read.
  • Shinshin - Wednesday, March 13, 2013 - link

    Hi,
    Don't know if this is the right place and if it has been posted before but
    I think that the articles background color should be different than the 2 empty columns at the sides.
    There are no borders to the text blocks, articles, etc...

    For me, this is disturbing.
  • Blaster1618 - Wednesday, March 13, 2013 - link

    Am I missing the navigation, or have you not posted anything in a week?!?
  • ludikraut - Wednesday, March 13, 2013 - link

    Let's hope that means they're seriously considering some of the feedback being provided here and are working on, erm, updating the update. ;-)

    l8r)
  • versesuvius - Wednesday, March 13, 2013 - link

    Awful design. A scroll is necessary every time. What I call web design disease has caught up with Anandtech also. Unfortunately that is. Because it is possible to do it, is not always a good reason to actually go ahead and do it. A good design, or what is knows as good design these days, the sane part of it at least, is giving the visitors at least 90% of what they are looking for in the first page or clean links there to. As it is, the new Anandtech.com, with its rude billboard sized item of the day gives you %5 of what you are here for in its home page. Look around, it suggests. Not good. Bring the old design back please. It was already bad, but this is the worst.

    And tablet sections are "Samsung, HTC, iPad, ... ?" How ridiculous can one get? Anandtech.com was a tech site, not a propaganda site. This one goes way beyond design issues. It is a philosophy issue. I really don't know how that one can be fixed.
  • Coup27 - Wednesday, March 13, 2013 - link

    I love this site and have been reading it for years, but I really do not like the new design. I think it lacks structure or flow and feels like everything on the wish list made it through regardless where it was placed. The website feels very random and cluttered.

    For example we have 3 horizontal bars; one with Anandtech to podcast, one with PC components to cloud and the other with trending topics to AMD. These three headings are completely disconnected from one and another. To be honest they look like they've been made in Excel, not a professional design package. I don't actually understand the purpose of the trending topics bar. They are just repeated links to the topics that are already there.

    I use a 23" 1920x1080 monitor and I have enormous white blocks either side of the main section and there is far too much white going on.

    I hope you view my feedback as constructive
  • latenightdog - Wednesday, March 13, 2013 - link

    Way harder to read and navigate. Previous site was fine. Why are you messing with loyal readers?

Log in

Don't have an account? Sign up now