In 2010 we went through the single largest redesign in AnandTech history. We modernized the site, finally moved to a tag based architecture and made a number of other tweaks. The web moves a lot quicker than it did even just 3 years ago, so last year we started working on another significant redesign. Today marks the debut of that design.

Going into the redesign we wanted to accomplish three major goals. First, we wanted to have a design that put our smartphone and tablet coverage on equal footing with our traditional PC roots. The redesign consolidates our coverage areas into four major categories: PC Components, Smartphones & Tablets, Desktops & Notebooks and finally Enterprise. The super categories are largely self explanatory and you can drill down into each one of them for more specific navigation.

It's important that our site design reflects our internal focuses. We are as committed as ever to our PC component coverage, but we also devote an equal amount of time to what we're doing in the new mobile space. From my perspective, whether it's a smartphone or a server, we're still talking about some form of computer - just in a different case.

Our second major goal with the redesign was to more prominently feature Pipeline, our short form content section. We launched Pipeline in late 2011 as a way of dealing with content that either didn't demand our full review treatment or that we didn't have time to dedicate deep analysis to. Since then Pipeline has become a very important part of the site, and we wanted to elevate its position on the front page as a result. Pipeline stories on the right are ordered from newest to oldest, with even older pipeline stories appearing under the 2x2 grid of featured articles.

Finally, we wanted a design that would be more accessible and speak to the broader nature of our audience. While you all know why you come to AnandTech, it's very important to our continued success and ability to remain independent that the site accurately reflects the diverse audience. Whether you're coming to us for motherboard reviews, analysis of the latest microprocessor architectures or to figure out which smartphone or tablet to buy, you're likely a person relied on by dozens of others for recommendations.  We remain an independent website, which comes with its own challenges when it comes to proving our worth to the agencies and marketing organizations that help keep us operational. Looking the part is just as important as having the content to back it up.

We made sure not to take away any features with the redesign. We still include our well used Print View on all articles, but now allow you to use it both for single page reading as well as for actual printing. The previous Print View didn't have all of the styling of our article pages since it was purely optimized for printing, now we have both modes.

Other features have been enhanced as well. The View All Comments button now actually lets you view all comments on a single page, rather than just showing you 50 comments per page. You can also now permalink to individual comments. I'm always humbled by just how awesome your comments are, now we can finally link directly to individual ones. 

We now support larger images inline (we will be adding site-wide retina/hi-DPI support soon!) and our graph style has been updated as well, which you'll start seeing us take advantage of with all new content going forward. The review body text is also larger and hopefully easier to read, which should help when we post some of our ultra long form content. 

The Podcast now has a permanent link at the top of the page as well - thanks to all you who have been asking for that.

The Twitter feed on the front page now includes tweets from a number of staff members including Brian, Ganesh, Jarred and myself. We've also made it easier to follow us on Twitter and Facebook with direct links in our header (hint: it helps us tremendously if you do). Our most recommended content on Facebook is also nicely streamed in to the right of the site as well.

There are more functional changes that we'll be introducing throughout the new year. We just had to get the redesign out of the way first so we could start building on it.

I hope you all enjoy the site redesign. I know big changes aren't always easy to get used to, and as always you have my commitment to fix/improve anything that truly needs it. I'd love to hear your feedback on the design in the comments below.

I'd like to close with a thanks to all of you for continuing to read and support the site. I've always said that AnandTech is your site and I do firmly believe that. We are here to serve you and you are what make this site possible. Thank you for reading, and thanks for making the past 16 years possible. If you are a relative newcomer, please be sure to check out our About page that helps explain the philosophies that drive us.

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  • Almost2old - Friday, March 15, 2013 - link

    Looks good! Very good!
  • pandemonium - Friday, March 15, 2013 - link

    It looks clean, but I think that focus went overboard...it's too clean. I actually don't like visiting this site any more, because the home page is a mess. The tiling motif with a white background, to match Facebook or W8 or whatever, doesn't work very well here.

    Keep it in a line, for easy to locate articles. Also, please put some sort of a backdrop on here. The white looks incomplete and as an afterthought. The brushed metal used behind the A in the article title would be perfect.
  • phillyry - Saturday, March 16, 2013 - link

    tabs at the top of the page are harder to hit on iPhone
  • jdburton - Saturday, March 16, 2013 - link

    I find it nearly impossible to know what I'm looking at on the front page. There is way too much going on now.
  • Shukla - Saturday, March 16, 2013 - link

    Wish in the site redesign there was a specific mobile version. With the screen dimension, I find it difficult to view on my iPhone chrome browser.
  • alacard - Saturday, March 16, 2013 - link

    I'm baffled. Honestly, i don't get it.

    Go over to Arstechnica and compare the two views (list and uh, block i guess) and tell me honestly which one is easier to navigate/read/understand/follow.

    If you answered "block" then really, please, go get your head examined because there is something wrong in there and you may need immediate surgery to stay alive.

    Anand, please explain to me what the point of this modification is because i can't figure it out. It's a complete mess. It doesn't flow. It doesn't make any sense. It just looks like a movie ransom note with crazy letters and colors everywhere.

    Look man, seriously, just because you can doesn't mean you should. Just because everyone else is doing it, doesn't mean you should. Just because some asshat Troy Maclure type web developer slimeball shyster comes whooshing into your offices with a catchy song and a PHD in bullshit and tries to sell you this ridiculous design doesn't mean you should buy into it.

    You've been had. So pick up what's left of your dignity and for the love of all the is holy--change it back.
  • Beenthere - Sunday, March 17, 2013 - link

    I think a lot of you do not understand that what we are seeing are a variety of different designs on screen. It's obvious that some folks are seeing an acceptable design but others are not based on how the code is displaying be it with columns/rows, type font, color density, etc. I suspect that Anand and those responsible for the new design are themselves trying to figure out why the new looks appears so varied on different PCs and portables. I doubt that this is intentional. Once they determine what the issues are then they may be able to resolve many of them. For the time being many of us will not be coming to this site for awhile until Anandtech is able to correct the layout issues as it's too difficult to even read the articles.
  • Martrox - Monday, March 18, 2013 - link

    I've tried to live with this for a few days and, guys, you need to get some help here. This sucks.
  • anandposter - Monday, March 18, 2013 - link

    I somehow like the visual form of the new layout.
    Still, I have one problem with it.

    Could someone tell me, where I can actually read new articles now?
    I check anand a few times per day and all the aggregated lists of nice articles from last weeks are kind of useless for me.

    Since the layout changed I am not able to find a direct tracker of articles based on their date.
    Is that what pipeline is for?
  • Holly - Monday, March 18, 2013 - link

    My first impression when I opened AT few days ago was rechecking the address to see if it doesn't say "circustech.com"... Unfortunately it didn't... Then I hoped I would get used to new style... and well, I can't. The page was well readable, well arranged and easy to use. It's really hard to read now, navigation turns to be quite a headache and overall the experience is not good at all.

    +1 to revert

    P.S. White background doesn't help much too, after all this is not paper and you are using additive colour space, not subtractive, so making the background darker would be quite reasonable (especially if you don't have a screen that can switch between various profiles based on program running the active window)

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