Google’s Chris Yerga took the stage this morning at the company's sixth annual I/O Conference to announce Google's own flavor of a subscription-based music service called Google Play Music All Access. All Access promises to leverage Google’s deep understanding of your preferences, listening habits and social circles to deliver a highly tailored music discovery experience.

Google aims to one up the competition by enabling users to get to their own and potentially new music (that they’ll hopefully like) as quickly and intuitively as possible. Google showed off a brief demo of the app running on Android, but the service can be accessed via a traditional web-based interface as well. The orange and white colored UI was slick and aesthetically pleasing, allowing users to instantly queue up songs and listen to personalized radio stations. The demo did however leave a lot of unanswered questions such as mobile cross-platform compatibility, support for traditional desktop operating systems and other features such as offline syncing, but we can definitely expect tight integration across all of Google's services, especially Google+.

Google Play Music All Access launches today in the United States for $9.99/month, with the promise of a gradual international rollout. There’s also a 30-day free trial and users that sign up before 30 June 2013 get a discounted rate of $7.99/month. It is unclear whether this is a lifetime or a limited time offer, but Google’s been known to be notoriously generous in the past, so we can always hope. 

Although the subscription-based music streaming market is by no means nascent with heavyweights like Spotify and Rdio, Google’s undoubtedly beaten Apple to the punch here, which is long rumored to be developing its own subscription-based music service, presumably for launch later this year. 

For the time being though, if you are in the US, head on over to Google Music and try All Access out for yourself.

Google Music

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  • cmdrdredd - Saturday, May 18, 2013 - link

    So you are taking a beta from "a few years ago" to be indicative of the final finished product after "a few years" of development and refining? Right...
    You probably think they haven't updated at all since then too. As for iOS support, why? It is in Google's interest to get people to use Android. I do understand there's money to be made from iOS users but who's to say Apple would even approve this when it would directly compete with iTunes which makes you buy each song? Apple would not likely give up that gravy train for all the people who are stuck with only iOS devices.
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  • Lone Ranger - Monday, May 20, 2013 - link

    I tried it for a few hours with my phone and thought it was pretty good... until I looked at the data usage. I used as much data in one day with All Access as I use in about 2 weeks using Pandora. I hope they can fix this. Let me choose from a few different bit rates, with one being on the lower end. I'm using ear buds. I'm not concerned about the quality. When I play back from home using my home internet and through a higher fidelity system, then I'll want a high bit rate playback. Reply

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