We don’t typically run pipeline stories on video card price cuts, but then again most price cuts are gradual affairs that even the manufacturers themselves rarely draw attention to. However today we have a case where we’re looking at a far more substantial price cut on a far more substantial product: AMD's Radeon HD 7990.

For the launch of AMD’s frame pacing enhanced Catalyst 13.8 drivers earlier this month, AMD’s partners were able to get reference 7990 cards down to as low as $799. That was $200 below the 7990’s official list price and still $100 cheaper than it was earlier in July. That alone is a fairly stiff price cut for a product that only launched less than 3 months prior.

However after doing our weekly price checks and noticing that prices were lower still, after poking some contacts we’ve been told that AMD has since then enacted a further official price cut, which in turn has already pushed down prices even further. Officially the price on the 7990 is being reduced to $799, which is the price we already saw it at last week. But as is usually the case, AMD is quoting the MSRP rather than the price their partners are actually paying for 7990. By taking a hit on their own margins AMD’s partners could hit $799 before this week’s price cut, and now with this new price cut in effect those same partners have room to lower prices once again.

The end result is that while the official MSRP on the 7990 is $799, street prices are consistently lower; much lower in fact. PowerColor and XFX have their respective reference models down to $669 and $699 after rebates respectively, while HIS, Gigabyte, and VisionTek are all $749 and lower without rebates. This gives the 7990 an effective price cut of somewhere between $250 and $330 since its launch 3 months ago, and around $100 cheaper than it was just last week. $799 was already a good deal 7990 for the product, so it goes without saying that this puts the card in an even better position.

AMD for their part isn’t in the business of giving away hardware, so significant price cuts like this are both a boon for buyers and a concern for the company. The timing of the 7990 launch – a product that should have ideally been released months earlier as opposed to coming after the release of FCAT – was undeniably poor. Consequently when we see this large of a price cut this quickly it hints to AMD sitting on a lot of unsold inventory, possibly a consequence of that weak launch, but in the end that’s a matter for AMD and their partners.

Ultimately $669 is by no means cheap for a video card – we are after all still talking about a luxury class dual-GPU card – but it does represent a not so subtle shift in the market. At these prices 7990 is no longer directly competing with NVIDIA’s GTX Titan and GTX 690, but rather we’re now seeing the 7990 priced a stone’s throw away from NVIDIA's lower end GK110 based card, the GTX 780. The GTX 780 was itself something of a spoiler for the $1000 GTX Titan, so at these prices the 7990 serves much the same role.

More importantly however is that AMD now has a direct counter for what’s technically NVIDIA’s fastest consumer card, no longer leaving NVIDIA unchallenged there. We won’t wax on about the performance of the two cards, but with AMD’s frame pacing improvements in play the 7990 is very strong contender for this segment. The wildcard, as always, is going to be faith in whether AMD will be able to continue quickly delivering performance-consistent Crossfire profiles for new games, a never-ending challenge for dual-GPU products.

Summer 2013 GPU Pricing Comparison
AMD Price NVIDIA
  $1000 GeForce GTX Titan/GTX 690
AMD Radeon HD 7990 $700  
  $650 GeForce GTX 780
Radeon HD 7970 GHz Edition $400 GeForce GTX 770

 

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  • mapesdhs - Thursday, August 08, 2013 - link

    AFAIK I don't think it can be turned off.

    Ian.
    Reply
  • Ryan Smith - Thursday, August 08, 2013 - link

    Correct. You can't turn off CF for multi-GPU cards. You can only turn it off when you're running separate cards. Reply
  • neoraiden - Sunday, September 08, 2013 - link

    I am planning on getting a 27" Monitor at 1440p and was wondering if a 7990 is worth the money as I can get one for £470 to put it in perspective the cheapest 780 I've seen was the same price or a bit more, I can also get 2 680s for £460. I don't plan on upgrading for at least 3 years, possibly longer so longevity is more important than immediate performance. Having watched videos of the 7990 I only noticed a difference in metro but apart from that the other games I was fine with.

    Given the 4k results on anandtech and prices I'm tempted to get the 7990, can anyone give me some opinions?
    Reply
  • s010224792 - Friday, September 13, 2013 - link

    Guys I wanna spend 1000$ on my graphic cards please help me on my choice:
    1. Which one is better? 1. 7990 HD 2. GTX690 3.Titan 4. 2x 7970?
    2. I heard sometimes SLI make the games slower. Does is it applied to Dual GPU cards as well?
    3. I don't care about Watt and Heat. I want performance.
    4. Are these cards beat PS4 and XBONE?
    Reply

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