In a busy week that’s going to end up being just a bit busier, AMD has pushed out another Catalyst driver update specifically targeted at the new Radeon R9 290 series, Catalyst 13.11 Beta9.2. This release is especially notable because it resolves some outstanding issues with the hardware that the hardware press has covered in depth this week opposite the 290 launch, and because it is making low level operational changes that will have a direct impact on the power, noise, and performance characteristics of the 290 series.

First off, let’s talk about what AMD has done with their drivers. Citing an issue with variability in the fan speeds on 290 series cards, AMD has changed the algorithms for how their drivers handle the fan speeds on 290 series cards, essentially overriding the BIOS defaults with new values. This is similar to how AMD deployed their specification changes for the 290 ahead of its launch – adjusting it from 40% to 47% as the default maximum fan speed – but AMD has also used their driver update to change how they’re defining and controlling fan speeds.

Rather than controlling fan speed based on percentages, which are really measuring fan speed as the duty cycle of the fan’s motor on a relative basis, AMD has switched to controlling fan speeds on an absolute basis, using the measured RPM of the fan as their metric of absolute fan speed. This goes back to AMD’s concern over variance, as there is going to be some variance – and apparently too much variance – from fan motor to fan motor in how fast it can go, and consequently just what a specific duty cycle represents on a relative basis. Consequently by switching to measuring fan speed on an absolute basis there will definitely be less variation. as AMD is now controlling fan speeds by the very same metric they use to define that variation (RPM).

For the release of this driver, this is what AMD specifically had to say.

We’ve identified that there’s variability in fan speeds across AMD R9 290 series boards. This variability in fan speed translates into variability of the cooling capacity of the fan-sink.

The flexibility of AMD PowerTune technology enables us to correct this variability in a driver update. This update will normalize the fan RPMs to the correct values.

Given the significant interest there has been this week in articles published over at Tom’s Hardware and their experience with additional retail 290 series cards, it's likely that this is related to the issues Tom’s was seeing. In which case the implication is that fans are running too slow, which could've definitely resulted in lower performing cards. It's obviously also possible that fans could be running too fast in some configurations, which would obviously result in louder/higher performing cards. The third scenario that this update corrects is one that AMD told us about: where the fans are running too slow during light-to-medium workloads, which in turn allows the GPU to heat up more than it should and forces the fan to run at higher speeds down the line. In this third scenario, the overall acoustic profile of the card would actually be quieter post update. Admittedly this isn't something we test for or something we've seen internally, but it's a situation that AMD says also improves with this update.

Along with reducing variation the net result of this driver as far as our samples are concerned will be that fan speeds are going to go up. AMD’s new maximum fan speeds for the 290X (quiet mode) and 290 will be 2200RPM and 2650RPM respectively. A quick meta-analysis doesn’t show any site as having reported their review samples as having RPMs that high or higher, in which case the situation should be similar to ours. Our cards topped out at 2100RPM for the 290X and 2500RPM for the 290, so these new values represent a 100RPM and 150RPM increase in default fan speeds respectively. Or on a percentage basis, we’ve gone from 40% to 42% for the 290X, and 47% to 49% for the 290. 

AMD Radeon R9 290 Series Maximum Fan Speeds
Card Catalyst 13.11 Beta 8 Catalyst 13.11 Beta 9.2
290X (Quiet Mode) ~2100 RPM (40%) ~2200RPM (42%)
290 ~2500 RPM (47%) ~2650 RPM (49%)

Since we don’t have any other 290 cards at this time, and our second 290X already behaved virtually identical to our first, we’re not in a position to talk about the matter of variance in further detail. Presumably variance was a big enough issue that it required AMD’s quick attention, but we don’t have any further cards to get a first-hand impression of just how large that variance was. Whatever the variance was though, this should virtually eliminate it.

What we can briefly look at however is how this changed our performance results. The net effect of this change is that AMD has increased their fan speeds for the 290 series, and as a result noise levels are going to go up slightly, and due to the close relationship between noise, cooling, and heat dissipation, power consumption will also go up slightly too. We’d say performance is going to go up too (again similar to the 290’s spec change), but in reality the amount of variance caused by PowerTune has all but drowned out any possible performance difference on our 290X. Meanwhile our 290 wasn’t cooling limited in the first place, so this change hasn’t affected gaming performance.

With respect to PowerTune on the 290X, we’ve been finding that PowerTune adjusts clockspeeds rather significantly in response to the smallest input changes, which makes it difficult to isolate any resulting performance changes from the fan speed adjustment. The reason why this is happening is unclear, but we suspect that it has to do with the 290 series cards not having much flexibility to adjust their voltages, resulting in them having to instead widely adjust their clockspeeds to achieve the necessary reduction in power consumption and heat generation.

To put this concept to the test, here are some quick scatter plots of the 290 and 290X running FurMark, plotting clockspeed against voltage (VDDC) as measured by GPU-Z. These voltages are going to be subject to external factors such as vDroop, but it’s the best we have right now since we can’t see VIDs.

In brief, there’s only roughly a 100mv difference in voltages between the 290X’s base clockspeed and boost clockspeed, and even less a difference on the 290. If this data is reasonably accurate, then it would explain why the 290 series sees such heavy clockspeed throttling at times, and why our gaming performance hasn’t changed. So with that in mind, let’s look at the numbers.

Radeon 290 Series Driver Changes: Noise

First and foremost, noise under load has predictably gone up. For the 290X where FurMark and Crysis 3 top out at the same point, this new noise level is 55.6dB, 2.3dB higher than the old maximum of 53.3dB. For the 290 on the other hand, noise levels don’t change under Crysis 3 since it wasn’t cooling/fan limited in the first place, remaining at 57.2dB. However the worst case scenario, as represented by FurMark, sees noise levels increase a further 1.6dB to 60.1dB.

Radeon 290 Series Driver Changes: Power

As for power consumption, since we’re clearly cooling limited in most scenarios on the 290 series, any increase in cooling performance causes an increase in power consumption. For the 290X in FurMark this is another 10W at the wall, while under Crysis 3 (where performance is nearly identical) this is a barely measurable 3W difference. While for the 290 the difference is 11W for FurMark, and absolutely nothing for Crysis 3 since it wasn’t cooling limited in the first place.

Radeon 290 Series Driver Changes: Gaming Performance

Finally for performance, we can see that the fan speed adjustments had no measurable impact on performance under Crysis. The 290 was never cooling limited in the first place, and for the voltage issues discussed further, PowerTune has all but wiped out any potential performance improvement for the 290X, leaving it changed by a fraction of a frame per second. Unfortunately this means the noise increase is very real, but there’s not a measurable performance increase to go with it.

With all of that said, this won’t be impacting our reviews of the 290 or 290X (or GTX 780 Ti), as there isn’t a performance change to account for, and the noise change, though unfortunate, is under gaming workloads limited to the 290X (though this does mean 290X loses some further ground to 290).

About that 290 Conclusion

Since we’re already on the matter of our recommendations, I wanted to spend a bit of time following up on our 290 review, as that review and its conclusion generated a lot more feedback than we had been expecting. In this week’s article I flat out avoided recommending the 290 because of its acoustic profile. When faced with the tradeoff of noise vs. performance, AMD clearly chose the latter and ended up with a card that delivers a ridiculous amount of performance for $399 but exceeds our ideas of comfortable noise levels in doing so.

I personally value acoustics very highly and stand by my original position that the reference R9 290 is too loud. When I game I use open back headphones so I can listen for phone calls or the door for shipments, and as a result acoustics do matter to me. In the review I assumed everyone else valued acoustics at least similarly to me, but based on your reaction it looks like I was mistaken. While a good number of AnandTech readers agreed the R9 290 was too loud, an equally important section of the audience felt that the performance delivered was more than enough to offset the loud cooling solution. We want our conclusions to not only be reflective of our own data, but also be useful to all segments of our audience. In the case of the 290 review, I believe we accomplished the former but let some of you down with the latter.

Part of my motivation here is to make sure that we send the right message to AMD that we don’t want louder cards. I believe that message has been received loud and clear from what I understand. It’s very important to me that we don’t send the message to AMD or NVIDIA that it’s ok to engage in a loudness war in the pursuit of performance; we have seen a lot of progress in acoustics and cooler quality since the mid-to-late 2000’s, and we’d hate to see that progress regressed on. A good solution delivers both performance and great user experience, and I do believe it’s important that we argue for both (which is why we include performance, power and noise level data in our reviews).

The Radeon R9 290 does offer a tremendous value, and if you’re a gamer that can isolate yourself from the card’s acoustics (or otherwise don’t care) it’s easily the best buy at $399. If acoustics are important to you, then you’re in a tougher position today. There really isn’t an alternative if you want R9 290 performance at the same price. The best recommendation I have there is to either pony up more cash for a quieter card, accept the noise as is or wait and see what some of the customized partner 290 cards look like once those do arrive. I suspect we’ll have an answer to that problem in the not too distant future as well.

Note that this isn't going to be the last time performance vs. acoustics are going to be a tradeoff. AMD pointed out to us that the 290/290X update is the first time its fan speed has been determined by targeting RPMs vs. PWM manipulation. In the past, it didn't really matter since performance didn't scale all that much with fan speed. Given the current realities of semiconductor design and manufacturing, the 290/290X situation where fan speed significantly impacts performance is going to continue to be the case going forward. We've already made the case to AMD for better reference cooling designs and it sounds like everyone is on the same page there. 

Given the amount of interest this has generated I'm curious to get your feedback on the performance vs. acoustic debate. Feel free to share your comments below on how important acoustics are for you (vs. performance) and at what point does a GPU become too loud? For us the reference point was NVIDIA's GeForce GTX 480, but I'm interested to know what GPUs in your past have been too loud.

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  • TerdFerguson - Sunday, November 10, 2013 - link

    Jesus, your post is downright offensive, Yojimbo. You discount everything the previous poster said (most of which I agree with 100%, by the way) by arguing that he doesn't have the depth of knowledge that's required to make assertions, but then you back up your own claims in no way whatsoever.

    One doesn't have to be a genius to correlate transistor counts, die sizes, lead counts, and materials into approximate manufacturing costs. Once done, you can see that NVidia is basically pricing the one product all over the place. How can you possibly explain the price of the Titan, when the 780TI rolls off the block a few months later at a drastically reduced price? Anyone with a little common sense will probably call it price gouging - the same thing that explains why the double-precision functionality on all the consumer boards are intentionally disabled with drivers.
  • wiz329 - Sunday, November 10, 2013 - link

    At least Yojimbo provided a reasoned explanation for his argument (which actually provide a good reason for the phenomenon you are complaining about in your post.) You just claim that anyone with any common sense should agree with you, OBVIOUSLY.
  • Sancus - Sunday, November 10, 2013 - link

    Nvidia prices based on market demand, not based on fantasy numbers that come from enthusiasts posting on forums. If I price a video card at $1000 and it's sold out all the time, that actually means _I didn't price it high enough)_. If people thought Nvidia's cards were too expensive, they wouldn't buy them, and yet Nvidia controls far more than a majority market share of the desktop video card market.

    Why would ANY company say 'oh... people would pay $1000 for our card, but that just seems unfair, I guess we will price it at $600 and then when we cant supply nearly enough of them and people are angry they cant buy one, we can make ourselves feel better about the fact that we set the price fairly."

    I mean, what? Everyone seems to think that the best video card has some "reasonable" price and it should never exceed that. It's nonsense. Price is based on demand. The reason that AMD cards are cheaper than Nvidia cards is because they MUST be cheaper in order to compete. AMD is technologically behind Nvidia in most generations. When you show up to a market 8 months late, you have to compete on price.

    No company competes on price if they can better compete on features or performance. Everyone would chase high margins if they could.
  • Morawka - Sunday, November 10, 2013 - link

    copper is good a conducting heat, not so much at dissipating it.. That's why the heatpipes are almost always nickel plated copper, and the heatsink's are light, aluminium which dissipates better.

    Also Pure copper would make the card very heavy and it would bow/flex lesser motherboards.
  • Kevin G - Saturday, November 9, 2013 - link

    I think that the reality is that we're approaching a limit to what can be done to cooling a power hungry PCI-E card within the official spec constraints. GPU's are chronically power limited: most of these designs have some clock speed and voltage headroom to go a bin or two higher but they'd be well outside of the PCI-E spec. Something has to give and well, the PCI-e spec doesn't list a maximum decibel level for noise a card can make. With 20 nm and future processes really only improving transistor density and not the power profile, things are not going to be

    At this point I'd like to see some experimentation with putting GPU's on to motherboards so that they could utilize a more robust cooling solution. Set things up mechanically to allow users to use current socket 2011 coolers and water blocks.
  • ThomasS31 - Saturday, November 9, 2013 - link

    After a 7990 with a relatively good cooler???

    The could do better IF they want... seems they don't want this time. Which is a shame.
    Or not wise as least. :)
  • 1Angelreloaded - Saturday, November 9, 2013 - link

    Its all in the alloys they use in heat sink materials, copper is the best in thermo performance per price, I mean if you give me a brick of silver or gold I can make you a proper heatsink. Every metal's value is determined by its industrial application not by what women like to wear, that is the misconception, and of course availability or abundance on earth of the substance, and last but not least, the F@#king A$$holes that buy the metals as an investment and essentially stockpile the $hit because in reality they serve no purpose than screwing over industries and products that rely on said metals, and in turn screw the population that relies on the products. I think I made the point, we get sub par hardware issues for premium prices because some people can't make or keep money unless its weighted in a safe somewhere.
  • The Von Matrices - Sunday, November 10, 2013 - link

    Just FYI, silver is the most thermally conductive element, but it's only about 5% better than copper. For all practical purposes there is no reason to build a computer heatsink out of anything more expensive than copper. Gold is only about 2/3 as thermally conductive as copper and aluminum is about 1/2 as thermally conductive as copper. There would be no point in building a gold heatsink over a copper one. It would look cool, but compared to copper it would be insanely heavy (over two times as heavy; imagine a 3kg graphics card) and perform worse.
  • HisDivineOrder - Sunday, November 10, 2013 - link

    AMD could have let the voltage levels go up and down to match the actual power required by the card. Instead, they focused on the fans because that's the easier one to add in after-the-fact. Because I believe the card was meant to have a lower voltage level and it wouldn't hit performance that could beat the 780, so they figured they'd go loud and hot and pray it held together.

    This thing is all duct tape and chopsticks, MacGyver'ed together. That's why the cooler is so inadequate to the task it is given. They didn't expect to be fielding such a hot and loud card. But management decided that actual performance (not performance per watt or performance per decibel) was infinitely more marketable.

    They were probably right, but the cost to my sanity is worth far more than the differences between the R9 290 and the 780.

    If you hold out hope that the custom-cooled versions of this will bring it down to sane levels, I hope you are right, too. I think that some custom versions of this card could bring it under control if they reduce the voltage levels along with their custom coolers.

    I really wish AMD had a great blower design to go with all those open-air cooler cards to come.
  • lever_age - Saturday, November 9, 2013 - link

    If I were in the market for a high-performance graphics card, I'd never buy these cards and use the stock coolers.

    These cards are making people seriously consider graphics card aftermarket air cooling, which is pretty sad. Or maybe not. I'm kind of curious about e-tailer sales data for Arctic Cooling Accelero Xtreme III, Gelid Icy Vision Rev. 2, Prolimatech MK-26, etc. Recent spike, or is this actually overblown a bit?

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