Final Words and the Galaxy S 4 Comparison

The One is without a doubt the best Android smartphone I’ve ever used. HTC’s build quality and materials choices have been steadily improving over the past couple of years and I honestly don’t know a more fitting name for its latest flagship other than the One - it’s the one to get. Even iPhone users looking for something different might be tempted by the One.

For me it’s the camera performance and the highlights reel that really seal the deal. The fact that the One is an excellent looking device built out of top notch materials is just icing on the cake.

The rest of the spec list is equally fitting. I’m glad to see 802.11ac make the list. The great speakers and display are both useful and impressive.

Sense took a real step towards subtlety with 5.0, and it’s finally at a point where I don’t really mind the customizations. My preference is still for vanilla Android, but the latest iteration of Sense is far closer than it has ever been. The real trick is ensuring timely updates with major Android releases. If you’re an infrequent smartphone upgrader, the Nexus line is still the best option there.

Despite how well the One does in the build quality, looks and camera departments, HTC has an uphill battle ahead of itself. Samsung is clearly the dominating incumbent in the Android space, and it has the luxury of an order of magnitude higher quarterly revenues to support its smartphone business. If there ever was a David v Goliath race in the smartphone space, it would be between HTC and Samsung.

Zoe and the highlights reel are great features that need marketing to demonstrate and spread their word. The litany of new camera and interaction features that accompany the Galaxy S 4 will likely translate very well to cleverly crafted TV ads. I’d argue that HTC’s camera features (great low light performance, highlights reel) are more useful to me personally, but Samsung’s features (touchless scrolling, dual camera, smart pause) are easier sells to the mainstream smartphone market. Similarly, design and materials choices are obvious advantages for the One, but it’s easier to market a thinner and lighter phone.

Ultimately, HTC appears to have built a great phone for enthusiasts and one that can be marketed, with some effort, to the mainstream. Samsung, by comparison, seems to have its targets set squarely at the mainstream and it has the features and the marketing budget to really capture the attention of that audience. You can argue about the merits of features like the ability to automatically pause video based on whether or not you’re looking at it - personally I’d take better camera performance - but that’s a much easier feature to explain in a TV commercial than why larger pixels matter.

The One is expected to be widely available beginning next month.

The Rest of the Features
Comments Locked

434 Comments

View All Comments

  • Pylon757 - Thursday, March 21, 2013 - link

    Um, Apple and their sapphire lenses?
  • uhuznaa - Friday, March 22, 2013 - link

    Sapphire glass cover over the lenses, not the lenses itself.
  • CeriseCogburn - Friday, March 22, 2013 - link

    glass covers front and back of the iphone shatterbricks...
    LOL
    crack !
  • jayseeks - Friday, March 22, 2013 - link

    Wow, you're an invalid.
  • tipoo - Friday, March 22, 2013 - link

    Correct, but if I remember right wasn't there a Sony phone with all glass elements?
  • JDG1980 - Thursday, March 21, 2013 - link

    For all the concerns about smartphone camera quality, why haven't there been any phones that let you shoot images in RAW format? For anyone who wants to do serious post-processing, JPEGs simply aren't good enough. You need the full dynamic range captured by the sensor.
  • nerd1 - Thursday, March 21, 2013 - link

    Phone camera sensors don't have ANY dynamic range to speak of.
    That's why they are trying heavily the HDR stuff.
  • evonitzer - Friday, March 22, 2013 - link

    In an academic sense, it would be good to see the RAW results from phone cameras, but I have a feeling the results would be pretty hideous. The first manufacturer to release RAW will be praised by enthusiasts, but will be mobbed by the fake-enthusiasts for the amounts of noise coming off their sensors. Which will be copious.
  • danbob999 - Thursday, March 21, 2013 - link

    I find your conclusion pretty ironic. As if "enthusiasts" should prefer a phone that, according to you, looks better but the mass would prefer a phone with factual benefits (such as larger display, smaller size and larger battery).
    I would have said the opposite.
    "Mainstream" customers are those who buy phones that sucks only because they look good.
  • CeriseCogburn - Friday, March 22, 2013 - link

    That's the applefanboy argument - which includes "the feeeeeeeeeel".
    If they actually use a phone they won't notice the feeeeeel after a week if that long, more likely days.
    At that point the harsh appletard edges cut into your hands and finger tendons before the shatterbrick breaks when dropped.

Log in

Don't have an account? Sign up now