Final Words and the Galaxy S 4 Comparison

The One is without a doubt the best Android smartphone I’ve ever used. HTC’s build quality and materials choices have been steadily improving over the past couple of years and I honestly don’t know a more fitting name for its latest flagship other than the One - it’s the one to get. Even iPhone users looking for something different might be tempted by the One.

For me it’s the camera performance and the highlights reel that really seal the deal. The fact that the One is an excellent looking device built out of top notch materials is just icing on the cake.

The rest of the spec list is equally fitting. I’m glad to see 802.11ac make the list. The great speakers and display are both useful and impressive.

Sense took a real step towards subtlety with 5.0, and it’s finally at a point where I don’t really mind the customizations. My preference is still for vanilla Android, but the latest iteration of Sense is far closer than it has ever been. The real trick is ensuring timely updates with major Android releases. If you’re an infrequent smartphone upgrader, the Nexus line is still the best option there.

Despite how well the One does in the build quality, looks and camera departments, HTC has an uphill battle ahead of itself. Samsung is clearly the dominating incumbent in the Android space, and it has the luxury of an order of magnitude higher quarterly revenues to support its smartphone business. If there ever was a David v Goliath race in the smartphone space, it would be between HTC and Samsung.

Zoe and the highlights reel are great features that need marketing to demonstrate and spread their word. The litany of new camera and interaction features that accompany the Galaxy S 4 will likely translate very well to cleverly crafted TV ads. I’d argue that HTC’s camera features (great low light performance, highlights reel) are more useful to me personally, but Samsung’s features (touchless scrolling, dual camera, smart pause) are easier sells to the mainstream smartphone market. Similarly, design and materials choices are obvious advantages for the One, but it’s easier to market a thinner and lighter phone.

Ultimately, HTC appears to have built a great phone for enthusiasts and one that can be marketed, with some effort, to the mainstream. Samsung, by comparison, seems to have its targets set squarely at the mainstream and it has the features and the marketing budget to really capture the attention of that audience. You can argue about the merits of features like the ability to automatically pause video based on whether or not you’re looking at it - personally I’d take better camera performance - but that’s a much easier feature to explain in a TV commercial than why larger pixels matter.

The One is expected to be widely available beginning next month.

The Rest of the Features
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  • jjj - Thursday, March 21, 2013 - link

    Well Samsung has extra sensors (pedometer,temp) ,removable battery and SD slot. HTC went again with no SD so we are better off with them going broke.
    Amusing that you think a phone with no SD, no removable battery and a shiny exterior is for enthusiasts,sounds more like something for Apple fanboys. Buying a PC because it's shiny pfff.
  • EnzoFX - Thursday, March 21, 2013 - link

    The whole sd and removable battery... people need some perspective on this, seriously. Most people don't do this, you do not represent the masses. Don't cry, "How dare they!" when a business is making a conscious decision to make things easier in terms of design, lowering cost (however minuscule), and allowing in thinner design, relatively, and easier to put together for them. I'd like to see Samsung make the move to Alu and still offer removable battery...
  • nerd1 - Thursday, March 21, 2013 - link

    All alu phones will live inside a heavy case anyway.
  • Rits - Friday, March 22, 2013 - link

    And is that a fact? I never used a case, ever. When I had Samsung plastic phones, I just swapped the back out after a year when it had enough scratches to look like a mess. Never had visible scratches on the display on any of the phones I've owned. Two metal phones and one matte polycarbonate unibody I've had in the past never needed a case anyway. Cases are for clumsy and/or messy people or those who are overly paranoid.
  • CeriseCogburn - Monday, March 25, 2013 - link

    Thus you rits are so great, may we sign you up for some Olympic competition ?

    In the mean time, back in the real world...
  • acky2lum - Friday, March 22, 2013 - link

    That's not gonna happen because you got it all wrong. Samsung did choose to make it plastic because their lack of design and stuff, in order to offer removable battery they need to have a flexible, durable back cover. So plastic IS a conclusion from design. Why would they want to move to Alu if they want to offer removable battery?
  • CeriseCogburn - Monday, March 25, 2013 - link

    iPhone moved to glass back. Why would they do that ?

    Well there you have it. Plenty of retards in the world.
  • Pylon757 - Thursday, March 21, 2013 - link

    The irony here is that the GS4 is shiny and the HTC One is matte.
  • phillyry - Sunday, March 24, 2013 - link

    Uhhh... Ultrabook?
  • StormyParis - Thursday, March 21, 2013 - link

    "that the ideal display size is somewhere around 4.3”"

    That's the issue: HTC got it perfect with the HD2, and have been flailing about since then ;-p

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