Final Words

Of all of the Fiji-based cards we’ve looked at so far, I feel like the Radeon R9 Nano is the most interesting of them. It’s not the fastest card or the cheapest card, but I like that AMD is trying unconventional things. A product like the R9 Nano will never be a high volume product, but it’s the kind of outside the box thinking AMD needs to do in order to better differentiate themselves from NVIDIA and to escape their increasingly damaging reputation as the value alternative underdog.

To that end there’s a lot to like about the R9 Nano, though it admittedly defies standard categorization at times. By all practical metrics this is a luxury card in the same vein as NVIDIA’s GTX Titan series, but at the same time it’s not a card built for chart-topping performance. Rather it’s a card built to push the envelope on power and space efficiency. This makes AMD’s job to sell the card to the public both harder and easier, though not always for obvious reasons.

Starting with the highlights then, let’s talk about the size. As far as Mini-ITX cards go the R9 Nano is a card without an equal. It is the fastest Mini-ITX card on the market and comfortably so, thanks to the fact that all other cards in this space are based on lower performing parts such as the GeForce GTX 970 and Radeon R9 380. Producing a small card is a solid, practical application of the Fiji package and the space savings of HBM, allowing AMD to produce a card just 6 inches (152mm) long. If you need the fastest thing that fits into 170mm or less – and you don’t mind paying top dollar for it – then the R9 Nano has earned its place right there.

Meanwhile when it comes to energy efficiency, the R9 Nano also marks a new high point for AMD. To cut right to the chase, AMD has struggled on the subject of energy efficiency for some time now, particularly since NVIDIA launched their Maxwell 1 and Maxwell 2 architectures last year. The release of the R9 Nano represents a significant improvement for AMD, showing us what an energy efficient implementation of Fiji is capable of.

Relative to the other Fiji cards – the Radeon R9 Fury series – AMD has been able to significantly cut their power consumption in exchange for a limited performance regression. At 2560x1440 – what I expect will be the gaming sweet spot for the R9 Nano – the card delivers 90% of the R9 Fury X’s performance and 96% of the R9 Fury’s performance. Though a tangible decrease in performance, it comes with 35% and 20% decrease in power consumption respectively, allowing AMD to offer better performance-per-watt than any other Radeon product to date.

Now there is a catch here, and that these efficiency improvements come from chip binning and a careful crafting of the product specifications, and not from an architectural improvement. On the whole Fiji still needs to draw quite a bit of power to achieve its peak performance and R9 Nano doesn’t change this. Instead with R9 Nano AMD makes a deliberate and smart trade-off to back off on GPU clockspeeds to save significant amounts of power. The last 100MHz of any chip is going to be the most expensive from a power standpoint, and as we’ve seen this is clearly the case for Fiji as well.

Otherwise on a broader competitive basis, while AMD is enjoying an improvement in energy efficiency they still must contend with NVIDIA, and here is where things get murky. Relative to the rest of their lineup the R9 Nano’s energy efficiency is fantastic. However relative to the energy efficiency of NVIDIA’s lineup, AMD’s gains mostly serve to close the gap that already existed. While admittedly only painting the broadest of strokes here, R9 Nano demonstrates slightly better performance than GTX 980 –around 5% at 2560x1440 – for a similar increase in power consumption. Which is to say that AMD has closed the gap, but they don’t have any real lead.

As a result the answer to the question “is there a market for energy efficient cards within the desktop space?” is going to hinge on price, and that puts AMD in a rough spot given the R9 Nano’s status as a luxury card. Clearly there’s a market for such cards – NVIDIA has spent the last year doing just that – but price is clearly a factor as well. Luxury products typically offer something that no other product offers, and while AMD’s energy efficiency has improved here, they aren’t offering a level of efficiency NVIDIA wasn’t already offering. And that as a result makes AMD’s task all the harder; they can’t pitch energy efficiency as a luxury element if NVIDIA already offers it.

In the end then the R9 Nano is a mixed bag for potential buyers. Its $650 price tag is without a doubt steep compared to the R9 Fury X and GTX 980 Ti, but in its niche of Mini-ITX cards it’s the card to beat, and that will give AMD the room they need to charge that price. On the other hand as great as R9 Nano’s power consumption and energy efficiency are, unless you also need the small size it doesn’t do enough to set itself apart from cheaper products like the GTX 980.

Finally, turning our eyes towards the future, there is one final Fiji product launch on AMD’s 2015 roadmap, and that is the unnamed dual Fiji card. By launching the R9 Nano first, AMD has primed the pump to potentially take their dual-GPU card in one of two different directions. They could essentially combine a pair of R9 Fury Xs and go for a maximum power, maximum performance card similar to the Radeon R9 295X2. On the other hand if they were to combine a pair of R9 Nanos they could produce a slightly slower but much more power efficient card. Both configurations have their virtues and weaknesses – energy efficiency versus absolute performance – so it should be interesting to see which of these two routes AMD takes later this year.

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  • gw74 - Thursday, September 10, 2015 - link

    there is no evidence or reason to believe the 3.5GB was anything but an honest mistake, and it was all handled admirably by Nvidia once discovered.

    You are not the arbiter of what is and is not dead to me, and your condescending attempt to explain its consequences to me is not required.

    The point about AMD is that their actions reveal untrustworthiness. Buying a product from someone untrustworthy can have all sorts of negative consequences, whatever the apparent quality or value at the time of purchase.

    Pipe down. Have a seat. Have a Diet Coke.
  • RussianSensation - Thursday, September 10, 2015 - link

    "there is no evidence or reason to believe the 3.5GB was anything but an honest mistake, and it was all handled admirably by Nvidia once discovered."

    Yes, the engineers accidentally designed the card with 3.5GB of VRAM and gimped ROPs. Sure, it was just an accident. Not only that, after it was found out, NV didn't change the specifications for ROPs and VRAM on the boxes of newly produced GTX970 cards. GTX970 doesn't have full speed GDDR5 memory and doesn't have the full stack of ROP performance of GTX980 card. Therefore, it's not a true 4GB GDDR5 card because the last 0.5GB operate at only 28GB/sec which is basically useless.

    "and it was all handled admirably by Nvidia once discovered."

    NV did absolutely nothing. They showed 0 remorse. It was AIBs that accepted returns. NV didn't provide a return program for existing customers, didn't offer discount coupons for future NV GPUs, they didn't offer a game coupon, they literally did nothing. In fact, they tried to cover it under the rug with PR mouthpieces from sites like PCPerspective how 3.5GB of VRAM doesn't matter.

    "The point about AMD is that their actions reveal untrustworthiness. Buying a product from someone untrustworthy can have all sorts of negative consequences, whatever the apparent quality or value at the time of purchase."

    What so untrustworthy about AMD's Nano or AMD's graphics cards? The Nano beats GTX970 mini by at least 30%, just like AMD stated. AMD never aimed or claimed to have the Nano being a price/performance king.
  • gw74 - Thursday, September 10, 2015 - link

    This has nothing to do with engineering, the mistakes were in marketing. Nvidia self-evidently showed remorse by admitting and correcting the mistakes and facilitating refunds with retailers. Nvidia don't produce reference 970s, the drop-in card manufacturers do, so which boxes do you mean?

    For what is untrustworthy try reading my comments.
  • Oxford Guy - Thursday, September 10, 2015 - link

    You should read his rebuttal since clearly you didn't.
  • gw74 - Friday, September 11, 2015 - link

    who should read who's rebuttal?
  • RussianSensation - Thursday, September 10, 2015 - link

    @gm74,

    Even if you state that marketing is 100% at fault, which is hard to believe, NV is still responsible for how the product is marketed after the facts came out. It was AIBs that agreed to accept the cards back, not Nvidia. It would be akin to AT&T or Verizon accepting returns of flawed Blackberry phones but Blackberry not offering any refunds directly. NV never offered direct refunds, never issues any game vouchers or discounts as remorse. Stating online that the are sorry does nothing. It's empty PR.

    The way professional companies deal with mistakes is completely different than how NV handles it. After the disastrous Bumpgate scandal, the way they treated GTX970 fiasco is shockingly poor.

    Mazda after they made a mistake:

    "Mazda is offering to buy back most of the 3,551 RX-8 rotary-engine sports cars sold since the July launch because engine power is as much as 5% less than advertised — an important difference to sports car enthusiasts.

    Those who tell Mazda they will keep their cars get free scheduled maintenance for the four-year, 50,000-mile warranty period, plus $500."
    http://usatoday30.usatoday.com/money/autos/2003-09...

    What did Nvidia do in particular for GTX970 owners? Nothing, 0, zilch, nada.

    You state that NV isn't responsible for what goes on the marketing boxes of its AIBs? Are you serious. So after NV was caught lying about specifications, did it tell its AIBs to change the specs on their newly printed boxes? If not, they are still lying to consumers and they are OK with AIBs misrepresenting the data.
  • Kutark - Thursday, September 10, 2015 - link

    Im not going to get into the whole debate, but since we're clearly being pedantic here. It was a 4gb card. It absolutely has 4gb of vram. They never advertised it as "4gb (but with .5gb of slower ram!)", so if you want to get on them for that, go for it. But claiming its a 3.5 gb card when it *is* a 4gb card is just as ridiculous as any of the other assertions you're getting on him for making.
  • Oxford Guy - Friday, September 11, 2015 - link

    You're not being pedantic. You're being wrong. A lie of omission is a form of lie. 28 GB/s VRAM performance, half that of a midrange card from 2007, is NOT a reasonable expectation for an enthusiast-level card or even any card with DDR5.
  • gw74 - Friday, September 11, 2015 - link

    it's not a lie of omission.
  • anubis44 - Thursday, October 8, 2015 - link

    Of course it's a misrepresentation. Nobody who reads '4GB' will assume that the last .5GB is so slow that it's essentially necessary to limit game textures to 3.5GB or the game will be suddenly stuttering and the card will be brought to its knees. Give me a break. That's like me marketing a gold bar as 1KG of 'pure gold', but in fact, it's only 750grams of 24K gold, and 250 grams of 10K gold. It's willfully and deliberately deceptive, and if you don't say so, you're complicit in their scam.

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