Final Words

So, the bottom line is: "does the M11 deserve the Mobility Radeon 9700 name, which ATI has given it?" Based on our results and experience with the M11 GPU, we would say that the Mobility Radeon 9700 name is backed up well enough. Though, we certainly won't disagree that ATI was not helping itself with the Mobility Radeon 9600's three-tier naming system.

On the performance end, we should make it clear that the Mobility Radeon 9700 will provide performance increases in basically all scenarios over the Mobility Radeon 9600 trio. This is a benefit from the low-k process of the R360 core that the Mobility Radeon 9700 is based upon.

In AA and AF settings, the Mobility Radeon 9700 will perform better than the Mobility Radeon 9600 trio (in our case, an average of about 25%), but it will not increase its performance margin or shorten its performance degradation when resolutions are increased. For example, if you are playing Jedi Academy with a Mobility Radeon 9600 GPU (in any of its derivatives) and you turn on AA and AF or increase the resolution, the degrade margin you get from the higher settings will basically be the same for the Mobility Radeon 9700 GPU (assuming the platform is the same). This is because the number of pipes and architecture between M10 and M11 is very similar.

The problem with the Mobility Radeon 9600 GPU series is that it has clock limitations in part to its R350 heritage, which is where the Mobility Radeon 9700 comes in. Its design upon a R360 core means that the Mobility Radeon 9700 acts more like its predecessor with an extremely supped clock speeds. The high clock speeds are actually what gives the Mobility Radeon 9700 the"oomph" it needed. With 8 pipelines, the M11 would no doubt have shortened its performance degradation in AA and AF scenarios.

In terms of the performance delta of the desktop Radeon 9600 XT and Radeon 9700, the Mobility Radeon 9700 hits somewhere between the two in the context of the mobile segment, which is why the name is, no doubt, going to be debated. The fact that OverDrive isn't included only adds to the confusion (remember that GDDR2-M has been scrubbed).

The only cases where the Mobility Radeon 9700 does not perform like a ramped up version of the Mobility Radeon 9600 is in non-shader heavy titles without AA and AF, which is why the performance degradation between the two GPUs was scaled differently in Warcraft III: The Frozen Throne and Call of Duty. The Mobility Radeon 9700 takes a much smaller percent dive as the resolutions are increased. You can thank the differences that ATI gave M11 when they went to work with the R360 architecture.

So how is ATI shaping up in the mobile market? The Mobility Radeon 9600 trio (code named M10) seems like it will enjoy a very long life cycle similar to the Mobility Radeon 7500. Because the Mobility Radeon 9700 doesn't outright provide large benefits over the Mobility Radeon 9600, we suspect that the Mobility Radeon 9700 will fare much better in the mobile refresh cycles and desktop replacement design wins.

For an OEM or ODM to revamp their production for a GPU and re-qualify the thermal specs, there is a fairly large amount of effort and money that needs to be invested. If a thin and light design is still cool with the use of the Mobility Radeon 9600 GPU, then by all means, the Mobility Radeon 9700 should be something to consider in that refresh cycle. The fact that a sub 4-pound notebook can run Half Life 2 with AA and AF would be very tempting for a prospective notebook owner. So, while the Mobility Radeon 9700 can't benefit from more rendering pipelines, the clock speed increase seems to indicate that the Mobility Radeon 9700 can run HL2 smoothly under the full DX9 path with AA and AF. We don't have results quite yet, but we may soon and will update as necessary.

ATI is more or less painting the notebook market red and white. The most recent report puts ATI at over two-thirds of this market, which puts them in the dominant position.

NVIDIA definitely has its work cut out, and perhaps the NV36 architecture will give it the edge it needs in the mobile market. We will return to the topic when we get our hands on NV36M.

Wolfenstein: Enemy Territory
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  • Platter - Saturday, February 14, 2004 - link

    Suppose, just for the sake of argument, that the recent official announcement from IBM regarding the 970FX has something to do with ATI's 'Big One™'?

    PowerBook G5, anyone?
  • Andrew Ku - Monday, February 9, 2004 - link

    Ok, so to answer some of the inquires posed to me - if you currently own a Mobility Radeon 9600 (one of the three) based notebook, you are more or less set to go. The Mobility Radeon 9700 in the majority of cases behaves like an OC'ed version of its predecessor. However, the M10 is still a very hardy chip seems like it is going to have a long life cycle.

    As for waiting time, it looks like the bulk of the design wins won't start to be announced until the end of Feb. So go with a M10 based notebook if you plan to buy within the next few months or if you are just looking for the "traditional notebook." It's going to take some time before mainstream sees M11 in their mobile systems. And when it does, M11 will be in DTR notebooks for the most part.
  • Serp86 - Thursday, February 5, 2004 - link

    i think that the performance difference is quite enoght to justify calling it a 9700.
  • yomer - Thursday, February 5, 2004 - link

    So Andrew, Dell is supposed to be one of the bunch in adopting the M9700. Might Dell be called BIG? I wanted to buy an IBM t41p with a mobility firegl T2(based on the 9600) with 128MB. Should I wait and buy a notebook with the new M9700? Is it worth it? How much should we wait in oder to be able to buy one of thoes notebooks here in the US?
  • TrogdorJW - Wednesday, February 4, 2004 - link

    #9, it's all marketing. There will be enough people out there that don't know hardware who will just assume the 9700M is the same as the desktop 9700. Too bad for them. The important thing is that the M11 *is* quite a bit faster than the R9600 Mobility Pro, right? Or maybe they should have called the part the Mobility Radeon 9800 SE? ;)
  • CaptainSpectacular - Tuesday, February 3, 2004 - link

    ok ATI, what's with the naming scheme. this is absolutely awful! This part has nothing to do with the desktop 9700. I understand the dilema as presented, but what's wrong with 9650? or some other similar variation? the name 9700 is flat out misleading, regardless of how you justify it. This is almost as bad as nvidia calling the NV17 a GeForce4 series card (ok, not nearly that bad, but same idea...)
  • Slappi - Tuesday, February 3, 2004 - link

    Well if it is BIG I would think the biggest notebook maker is Toshiba and they are all Nvidia now so....... that would be huge.

    Do I get a cookie?
  • Andrew Ku - Tuesday, February 3, 2004 - link

    #6 - Sorry, no hints. You can count all the big guys on a single hand, and so there isn't much point in the old'e guess and check.
  • yomer - Tuesday, February 3, 2004 - link

    Andrew please! Tell me that the big name is not IBM!!
  • Andrew Ku - Tuesday, February 3, 2004 - link

    #2 - From our talks with the OEMs and ODMs, we understand that the pricing between the two chips is basically pocket change for prospective notebooks owners.

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