Welcome to AnandTech's 2013 Redesign
by Anand Lal Shimpi on March 9, 2013 1:16 PM EST- Posted in
- Site Updates
In 2010 we went through the single largest redesign in AnandTech history. We modernized the site, finally moved to a tag based architecture and made a number of other tweaks. The web moves a lot quicker than it did even just 3 years ago, so last year we started working on another significant redesign. Today marks the debut of that design.
Going into the redesign we wanted to accomplish three major goals. First, we wanted to have a design that put our smartphone and tablet coverage on equal footing with our traditional PC roots. The redesign consolidates our coverage areas into four major categories: PC Components, Smartphones & Tablets, Desktops & Notebooks and finally Enterprise. The super categories are largely self explanatory and you can drill down into each one of them for more specific navigation.
It's important that our site design reflects our internal focuses. We are as committed as ever to our PC component coverage, but we also devote an equal amount of time to what we're doing in the new mobile space. From my perspective, whether it's a smartphone or a server, we're still talking about some form of computer - just in a different case.
Our second major goal with the redesign was to more prominently feature Pipeline, our short form content section. We launched Pipeline in late 2011 as a way of dealing with content that either didn't demand our full review treatment or that we didn't have time to dedicate deep analysis to. Since then Pipeline has become a very important part of the site, and we wanted to elevate its position on the front page as a result. Pipeline stories on the right are ordered from newest to oldest, with even older pipeline stories appearing under the 2x2 grid of featured articles.
Finally, we wanted a design that would be more accessible and speak to the broader nature of our audience. While you all know why you come to AnandTech, it's very important to our continued success and ability to remain independent that the site accurately reflects the diverse audience. Whether you're coming to us for motherboard reviews, analysis of the latest microprocessor architectures or to figure out which smartphone or tablet to buy, you're likely a person relied on by dozens of others for recommendations. We remain an independent website, which comes with its own challenges when it comes to proving our worth to the agencies and marketing organizations that help keep us operational. Looking the part is just as important as having the content to back it up.
We made sure not to take away any features with the redesign. We still include our well used Print View on all articles, but now allow you to use it both for single page reading as well as for actual printing. The previous Print View didn't have all of the styling of our article pages since it was purely optimized for printing, now we have both modes.
Other features have been enhanced as well. The View All Comments button now actually lets you view all comments on a single page, rather than just showing you 50 comments per page. You can also now permalink to individual comments. I'm always humbled by just how awesome your comments are, now we can finally link directly to individual ones.
We now support larger images inline (we will be adding site-wide retina/hi-DPI support soon!) and our graph style has been updated as well, which you'll start seeing us take advantage of with all new content going forward. The review body text is also larger and hopefully easier to read, which should help when we post some of our ultra long form content.
The Podcast now has a permanent link at the top of the page as well - thanks to all you who have been asking for that.
The Twitter feed on the front page now includes tweets from a number of staff members including Brian, Ganesh, Jarred and myself. We've also made it easier to follow us on Twitter and Facebook with direct links in our header (hint: it helps us tremendously if you do). Our most recommended content on Facebook is also nicely streamed in to the right of the site as well.
There are more functional changes that we'll be introducing throughout the new year. We just had to get the redesign out of the way first so we could start building on it.
I hope you all enjoy the site redesign. I know big changes aren't always easy to get used to, and as always you have my commitment to fix/improve anything that truly needs it. I'd love to hear your feedback on the design in the comments below.
I'd like to close with a thanks to all of you for continuing to read and support the site. I've always said that AnandTech is your site and I do firmly believe that. We are here to serve you and you are what make this site possible. Thank you for reading, and thanks for making the past 16 years possible. If you are a relative newcomer, please be sure to check out our About page that helps explain the philosophies that drive us.
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ChronoReverse - Saturday, March 9, 2013 - link
I don't want to be the guy but are there optimizations for a widescreen? It seems to be a severe omission to not have buttons right there to change text size and column widths.An inverse colour scheme would be nice for those with AMOLED screens too.
tviceman - Saturday, March 9, 2013 - link
I have to agree. With virtually every screen device being 16:9 or 16:10, it doesn't make sense to have so much of the left and right side of the screen wasted with blank space.prismatics - Saturday, March 9, 2013 - link
Do you guys even look at other websites? Having content spread all the way across the screen is not useful. Try reading a long article with lines that stretch from edge to edge. You have to read with your whole head and neck instead of just moving your eyes.ChronoReverse - Saturday, March 9, 2013 - link
I didn't say fill the widescreen for a reason. I just want to expand a bit (like how Techreport's site has the option) and adjustable fonts (found in many news sites).Seems reasonable with both widescreens and high resolution screens.
Jedi2155 - Tuesday, March 12, 2013 - link
Fixed width really bugs me for some reason, since I usually have browser maximize on my 2560x1440 and rarely have two side by side. I wish there was a way to change the default layout based on your log in settings. A "skins" style feature so to speak.MonkeyPaw - Saturday, March 9, 2013 - link
Yeah, eventually, you must cutoff the width. The site looks perfect in landscape mode on my TF700T. The last design didn't quite fit.CeriseCogburn - Saturday, March 9, 2013 - link
I've got no complaint on width, but the new boxes and no boxes crud, and the SICK microsoft clone sad pastel colors is total suck and epic fail.Why do these idiots do this crap every year or twice a year.
It appears they are all brain washed wimps at the mercy of the "industry standard" makeover.
Nothing could be less useful and more disruptive and pathetic.
uc404s - Saturday, March 9, 2013 - link
You could at the very least make an attempt at politeness when voicing your concerns. Name calling is not helpful.CeriseCogburn - Saturday, March 23, 2013 - link
It's not meant to be helpful dummy. It's meant to HURT for the arch stupidity at play.N4g4rok - Saturday, March 9, 2013 - link
Good god, man. It's just a site redesign. There is absolutely no reason for you to be so rude. Nobody cares if you don't like it because no one is asking you to. Throwing a tantrum over it just comes off as obnoxious.