Putting this PhysX Business to Rest

Let me put things in perspective. Remember our Radeon HD 4870/4850 article that went up last year? It was a straight crown-robbing on ATI’s part, NVIDIA had no competitively priced response at the time.

About two hours before the NDA lifted on the Radeon HD 4800 series we got an urgent call from NVIDIA. The purpose of the call? To attempt to persuade us to weigh PhysX and CUDA support as major benefits of GeForce GPUs. A performance win by ATI shouldn’t matter, ATI can’t accelerate PhysX in hardware and can’t run CUDA applications.

The argument NVIDIA gave us was preposterous. The global economy was weakening and NVIDIA cautioned us against recommending a card that in 12 months would not be the right choice because new titles supporting PhysX and new CUDA applications would be coming right around the corner.

The tactics didn’t work obviously, and history showed us that despite NVIDIA’s doomsday warnings - Radeon HD 4800 series owners didn’t live to regret their purchases. Yes, the global economy did take a turn for the worst, but no - NVIDIA’s PhysX and CUDA support hadn’t done anything to incite buyer’s remorse for anyone who has purchased a 4800 series card. The only thing those users got were higher frame rates. (Note that if you did buy a Radeon HD 4870/4850 and severely regretted your purchase due to a lack of PhysX/CUDA support, please post in the comments).

This wasn’t a one time thing. NVIDIA has delivered the same tired message at every single opportunity. NVIDIA’s latest attempt was to punish those reviewers who haven’t been sold on the PhysX/CUDA messages by not sending them GeForce GTS 250 cards for review. The plan seemed to backfire thanks to one vigilant Inquirer reporter.

More recently we had our briefing for the GeForce GTX 275. The presentation for the briefing was 53 slides long, now the length wasn’t bothersome, but let’s look at the content of the slides:

Slides About... Number of Slides in NVIDIA's GTX 275 Presentation
The GeForce GTX 275 8
PhysX/CUDA 34
Miscellaneous (DX11, Title Slides, etc...) 11

 

You could argue that NVIDIA truly believes that PhysX and CUDA support are the strongest features of its GPUs. You could also argue that NVIDIA is trying to justify a premium for its much larger GPUs rather than having to sell them as cheap as possible to stand up to an unusually competitive ATI.

NVIDIA’s stance is that when you buy a GeForce GPU, it’s more than just how well it runs games. It’s about everything else you can run on it, whether that means in-game GPU accelerated PhysX or CUDA applications.

Maybe we’ve been wrong this entire time. Maybe instead of just presenting you with bar charts of which GPU is faster we should be penalizing ATI GPUs for not being able to run CUDA code or accelerate PhysX. Self reflection is a very important human trait, let’s see if NVIDIA is truly right about the value of PhysX and CUDA today.

Another Look at the $180 Price Point: 260 core 216 vs. 4870 1GB The Widespread Support Fallacy
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  • Warren21 - Thursday, April 2, 2009 - link

    Yeah, I don't know why they're playing this off as an RV770 overclock. RV790 is indeed a respin of RV770, but hey if nV can get by with 1000 different variants on the same GT200... Why not mention the benefits/differences between the RV770 and the RV790? Disappointed.
  • SiliconDoc - Monday, April 6, 2009 - link

    I guess they didn't mention the differences ? Tell you what, when ati gets 999 more rebrands and catches up with their competitotr, we'll call it even, ok ?
    In the mean time, the 4870 crossfires with the 4980, and soon enough we'll have the gamer joe reviewers that downclock the 4890 and find it has identical results to the same clocked 4870 - at that point the red roosters will tuck their flapping feathers and go home.
    I know, it's hard to see it coming, when all you can see is s tiny dot of red, in a sea of 1000 choices of green. rofl
  • bill3 - Thursday, April 2, 2009 - link

    According to info at other sites, the 4890 has 3 million more transistors (959 instead of 956, very little difference). It also has a somewhat larger die due to tweaks made to allow the higher clocks.

    Go to Firing Squad or Xbitlabs review, both have an certain ATI slide that explains the small changes in detail.
  • SiliconDoc - Monday, April 6, 2009 - link

    " Because they’re so similar, the Radeon 4870 and 4890 can be combined together for mix-and-match CrossFire, just like the 4850 and 4870. "
    I guess it's not a rebrand.
    roflmao
  • bill3 - Thursday, April 2, 2009 - link

    http://www.firingsquad.com/hardware/ati_radeon_489...">http://www.firingsquad.com/hardware/ati..._4890_nv...

    The slide is the first clickable pic on that page, actually. Didn't realize we could do links.
  • bill3 - Thursday, April 2, 2009 - link

    Or even better

    http://www.firingsquad.com/hardware/ati_radeon_489...">http://www.firingsquad.com/hardware/ati...0_nvidia...

    heh
  • Proteusza - Thursday, April 2, 2009 - link

    Thanks guys, good read.

    The piece on PhysX kinda mirrors my thoughts on it - its not worth basing a GPU purchasing a decision on it because it affects so few games. If you design your game around PhysX, you end up making a gimmicky game, if you design a good game and think of good ways to let PhysX enhance it, you can make something good like Mirror's Edge.

    The way I think about PhysX is based on Amdahl's law, which says that overrall speedup of a CPU from an enhancement that affects only a certain class of application is affected by the amount of time spent using that certain class of application. In the case of PhysX, the amount of time spent using it is generally extremely low, and when it is used the effect isnt always noticeable or worth having.

    NVidia's marketing tactics leave a lot to be desired frankly, although I'm not naive enough to say AMD never tries a little marketing manipulation themselves.
  • Sylvanas - Thursday, April 2, 2009 - link

    Why on earth would you compare a newly released Nvidia driver to that of an ATI driver from December last year and a Hotfix at that? The latest ATI drivers have had substantial improvements in a few games and surely they would have sent you an up to date driver with the 4890 review sample- somethings not right there. Also, where was the overclocking comparisons? (some reviews stating 1ghz core 4890 no problem). What about Temps and Stock cooling fan noise?

  • 7Enigma - Thursday, April 2, 2009 - link

    I'm a bit disappointed with the ATI card. That is pretty much the Sapphire Vapochill model with increased core (actually it's a slightly slower memory setting). At least the GTX 275 is something different.
  • bill3 - Thursday, April 2, 2009 - link

    Wow lol..both cards are just rehashes. Calling the Nvidia card "something different" is a hell of a stretch.. it's just their same other cards with various clocks twiddled for the trillionth time.

    If anything the ATI card brings more to the table, as it offers much more clock headroom (1ghz is said to be well within reach) due to it's redesign, while the Nvidia card is nothing at all new intrinsically (aka it will overclock similar to the 285). Too be fair Nvidia's better clock-capable models (285) just came out a couple months earlier instead of now.

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