When Apple first introduced the MacBook Air back in 2008, I’m not sure anyone knew quite what to expect in the long-run from the little, low-powered Mac. Though the ultra-portable laptop itself wasn’t a new idea, there is in retrospect a distinct line dividing the Air – the first of what we now classify as Ultrabooks – from previous attempts at ultra-portables. What Apple eventually kicked off was a distinct market segment, though as a market it did take some time to materialize. With the announcement this week of the suffix-less MacBook (2015), I’m left to wonder if Apple is doing the same thing for a new market segment. The MacBook isn’t just a new Air – though in a sense it’s an heir to...
Today Marvell is announcing general availability of the industry's first embedded software development kit (SDK) with Apple HomeKit support. Specifically, Marvell's existing EZ-Connect IoT Platform is now HomeKit enabled. HomeKit...14 by Stephen Barrett on 3/10/2015
This week Apple has announced that they are initiating a new repair extension program for the MacBook Pro, in order to address video corruption and stability problems with certain...59 by Ryan Smith on 2/20/2015
Apple announced its earnings today for their first quarter of fiscal year 2015, with the quarter ending on December 27th 2014. This was a huge quarter for them, with...30 by Brett Howse on 1/27/2015
Today Apple sent out the newest version of iOS to all devices capable of running versions of iOS 8. This update brings iOS to version 8.1.3, and like the...13 by Brandon Chester on 1/27/2015
Working on analyzing various Apple SoCs over the years has become a process of delightful frustration. Apple’s SoC development is consistently on the cutting edge, so it’s always great...113 by Ryan Smith on 11/11/2014
This afternoon, Apple released their financial results for Q4 2014, which ended September 27, 2014. Strong iPhone sales, as well as a resurgence in Mac sales, boosted the company’s...38 by Brett Howse on 10/20/2014
Today Apple released iOS 8.1, the first major update to iOS 8 which launched in September alongside the iPhone 6 and 6 Plus. Prior to 8.1 we got a...24 by Brandon Chester on 10/20/2014