Design

Section by Vivek Gowri

The iPhone 4, when it launched, represented a clean break for Apple's industrial design. It replaced the soft organic curvature of the iPhone 3G/3GS with a detailed sandwich of metal and glass, something that arguably brought the feel of a premium device to a new level. Obviously, Apple had their fair share of issues with the design initially, and nothing could match the sinking feeling of dropping one and shattering the glass on the front and back simultaneously, but it was a small price to pay for the jewel-like feel of the device. Combined with the (at the time) incredible pixel density of the then-new Retina Display, the iPhone 4 was a revolution in hardware design. The chassis has aged remarkably well over the last two-plus years, so naturally it's a hard act to follow.

The 5 keeps a similar design language to the 4, keeping roughly the same shape as before but with a taller and thinner form factor. At first glance, the 5 actually looks almost the same as the 4, with an unbroken glass front face, prominent corner radiuses, the familiar home button, a rectangular cross-section, and metallic sides with plastic antenna bands. However, those metallic sides are part of an anodized aluminum frame that makes up a majority of the body, and that's where the industrial design diverges from the 4 and 4S.

In contrast to the predominantly glass body of the previous generation iPhone, the 5 is almost entirely aluminum other than the glass front face and two small glass windows at the top and bottom of the back. It's a return to the original iPhone/3G/3GS-style of construction, with the front glass clipping into a unibody chassis. It's a significant departure from the 4 and 4S, where the stainless steel band in the center was the main housing that the front and rear panels clipped into. That was pretty radical way of doing things, so it's not all that surprising to see Apple revert to a more conventional and less complex method for the 5.

The aesthetic is actually pretty awesome, especially in the black version. The combination of black glass and off-black aluminum (Apple is calling it slate) gives the 5 an almost murdered out look that's three parts elegant and one part evil. The white and silver model has a classy look that's much friendlier in appearance than the black one. The color schemes and overall design aesthetic remind me of the Dell Adamo, one of my favorite notebook designs of all time. The similarities may be purely coincidental, but it's interesting to note nonetheless and should give you an idea of how premium the industrial design is.

All three previous iPhone body styles had very similar dimensions, so the biggest question with the 5 was how much the larger display would do to change that. Unlike many Android manufacturers, Apple still believes in things like small pockets, small hands, and one-handed smartphone usage. With the 5 being vertically stretched but no wider than the previous iPhones, the biggest impact on in-hand feel is actually the thinner body. If you're used to a larger Android or Windows device, the change seems radical, but even compared to the 22% thicker iPhone 4S, it feels a good deal smaller.

It's not just the minimized z-height though, the 25% weight loss is definitely also a factor. Even a few weeks later, I still find it striking how much less substantial it feels than the 4 and 4S. The densely-packed glass body just had a reassuring weight to it that the 5 simply lacks. But as you get used to the new form factor, you realize how far Apple is pushing the boundaries of ultrathin design. When the 4th generation iPod touch came out, I told Brian that I wanted an iPhone with that form factor - well, the 5 is essentially there (0.3mm thicker and 11 grams heavier, but close enough). It's pretty impressive to think about. If you thought the 4S was one of the best phone designs on the market in terms of aesthetics and build quality, the iPhone 5 just pushes that advantage further.

Introduction Build Quality Issues, Scuffgate
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  • name99 - Wednesday, October 17, 2012 - link

    If you want to read non-technical reviews, there are a million other sites you can go to, from NYT and WSJ to Engadget and TheVerge.

    The WHOLE POINT of people reading Anand's reviews is to get tech details we don't get elsewhere.
    Perhaps as a followup you might want to suggest that John Siracusa in future limit his OSX reviews to a single letter-sized page?
  • rarson - Wednesday, October 17, 2012 - link

    No, it's not the "WHOLE POINT," the whole point is that reviews are reviews and tech articles are tech articles.
  • GotThumbs - Tuesday, October 16, 2012 - link

    "Those longing for an HTC One X or Galaxy S 3 sized device running iOS are out of luck. "

    I find it hard to believe there is even one person that is in this group. Apple's walled garden is mostly OS and portal based (Itunes).

    Especially with Apples maps being sub-standard.

    Please stick to facts.
  • A5 - Tuesday, October 16, 2012 - link

    If you don't want any editorial judgement or statements, there are plenty of places where you can just read a spec sheet and benchmark results.
  • Omophorus - Tuesday, October 16, 2012 - link

    I think the opposite is more likely... or at least I fall into that category.

    Mobile computing device aside, Android 4.0+ is shockingly much nicer to use (and this coming from a long time iPhone user) than iOS 5 or iOS6.

    If I could get the iPhone 5 handset, maybe with slightly better anodization, running Android 4.0+ I'd be in hog heaven.

    After playing with an iPhone 5, I really dig the hardware, but found the software woefully lacking.
  • crankerchick - Tuesday, October 16, 2012 - link

    I think you and the original commenter missed what the statement was saying. It said, "HTC One X or Galaxy S3 'sized' device..."

    Specifically, a larger screen iPhone, is where I think they were going with the statement, especially given the context of the paragraph where the statement was made.

    That said, I'm very much in the same camp as you. My number one device would be an iPhone-size and iPhone-build device running Android (but with a few tweaks since we are talking the ideal device). In fact, that is part of the reason I have an iPhone now and my Galaxy Nexus is sitting in a drawer by the bed--it's just too big and battery life is awful. I want a 4-4.2" 720p screen that doesn't have last year's hardware inside. The One S comes closest, but it's not on VZW to my knowledge, and it's still not "the best" hardware available, which you need with Android, especially on a manufacturer's skinned device.
  • perpetualdark - Monday, October 22, 2012 - link

    What about the Incredible 4g? I think this phone was overlooked because of it's proximity to the S3 release and the fact that the market is generally trending toward a nearly 5" display..

    I like this phone because it has the current generation of technology, is pretty darn thin, has a replaceable battery, has the 4" display (ie I am not holding a small tablet to my ear or carrying it in my pocket), and is, more importantly, android.

    Yes, the SLCD display may not be quite what the apple display is on paper, but to be perfectly honest, I have never noticed the differences.. Perhaps in a test environment, or to someone who calibrates displays all day, the Apple display would be better, I just don't see it.

    The s4 processor is not only fast, but plenty efficient, and the battery lasts easily 2 full days of heavy use. I can use it to read a kindle book for 6-8 hours over 2 days, talk a few hours, surf the web a few dozen times, text a few hundred texts, and even play games for an hour or two before I run out of battery. I have yet to go below 40% in one 24 hour period of time with the exception of using it with GPS and maps up.. the gps on 100% burns up the battery fast.

    gig of ram, 8 gigs on board storage, 32 more gigs with the sd card, etc, plenty of storage. 8 megapixal camera on back and a vga camera on front.
    ICS, LTE, Beats Audio, pretty much all the latest in tech..

    No, it can't quite compete with the S3, but it is pretty close to a One X in a 4" package and the closest thing to a One X you can get from Verizon, and honestly the phone that SHOULD be compared to the iphone5, given it is the only one with the current generation of hardware that is the same size. Sure, the iphone5 has an edge on the inc 4g in terms of tech specs, but when you add cost to the mix, the playing field is more level there as well, and to be honest, in real world applications the differences are going to amount to very small percentages.

    What people really want is a phone that fits their needs. Usually the most important things are screen size, OS preference, cost, and battery life. Performance is ONLY an issue when there is a problem with it.. Like when the iphone 4 dropped calls and couldn't do internet when you touched it.. The difference from the S4 to the A6 in real world application is a second or two in loading an app.. if even that.. most of my apps open instantly and with chrome and a good 4G connection I am betting that side by side loading web pages would be nearly identical. Specs are cool when comparing e-peen size but otherwise don't mean much in application.

    Not everyone is interested in big screens for a phone. Not everyone is interested in having a flexible OS. Not everyone is interested in the latest tech. Not everyone wants to spend a fortune on a phone that is, in practice, marginally better than what they have already. Not everyone is interested in bleeding edge technology. Sometimes you are looking for the phone that best suits YOUR needs. For me, that is an android platform, small form factor to fit in my front pocket comfortably as well as in my hand. A processor that was fast but power conservative. A battery that lasted a full day with reserve to spare, and could be used for 2 or 3 days if conserved well, AND could be swapped with a fully charged battery when travelling. I also like a phone that I can drop and scratch and not notice the dings and scratches.. since I put it in my pocket, I don't want to add a bulky case to keep it safe.. (I have dropped this phone dozens of times and 24" away you would never know it). I like to only pay $6.99 for insurance and be able to replace it if lost or stolen or broken for less than $100 ($12 per month for apple with $170 replacement deductible). And I like that I can use ANY micro-usb charger or cable to charge or connect to a computer. I don't have to buy any special adapters to make it work with my existing devices.

    Quite frankly, I think the difference between an android fan and an apple fan is that an android fan will not settle for the one device available to suit his needs, he will shop around to find the RIGHT one. If that happens to be an iphone, that is what he will get. But with dozens of models to choose from that are every bit as good if not better in every way that really matters, the chances of going with an iphone are pretty slim. An apple fan will settle for what is available and try to convince everyone around him that this one device will fit everyone's needs perfectly without exception.
  • crankerchick - Tuesday, October 16, 2012 - link

    I don't follow all the technicals like that, I'm more of an end user when it comes to mobile technology, but I think the trend towards the larger screens is more the MFRs pushing that a selling point (moar moar moar) to cover the fact that they can't fit the latest and greatest and cutting edge (NFC, quad core, LTE, etc) in the chassies of a 4" screen phone.

    Just my hunch. Wouldn't mind being schooled on this by someone in the know.
  • KPOM - Tuesday, October 16, 2012 - link

    I'd agree with that assessment. Apple was one of the last to move to 3G and one of the last to move to LTE because of battery life. The other manufacturers got around it by building thicker phones in the 3G era, and then with the LTE era started putting in bigger screens, which gave them room for bigger batteries (though the larger displays also required more power). It turned out enough people liked the bigger screens.

    Now that the power consumption levels are down, it will be interesting to see if others shrink their screens back down to Apple levels. The Galaxy SIII Mini is a half-hearted attempt, as it lacks LTE and has mediocre specs. But maybe someone else will take the bait.
  • rarson - Thursday, October 18, 2012 - link

    I feel like the iPhone 5 screen is actually too small (and I've heard complaints that the phone is too light, which I sort of agree with as well), but I think the Galaxy S3 is too big. I'm still using a Verizon Fascinate. It's got a bigger screen than the 5, but it's a bit smaller than the S2 and S3, perfect size. Thin but not too thin, and light but not too light. In fact, all I really want is a phone exactly like it, but with more power, better battery life, and maybe a slightly better screen (can't complain too much about the screen I already have).

    When I picked up the Fascinate, I knew it was the phone I wanted (helps that the price was only $50). When the S2 came out, I was excited to see it but disappointed by how much bigger the phone had gotten. I don't want a phone that I have to contort to get into my pocket. Apple's iPhone 5 is great in that respect, but after using this Fascinate for so long, its small size feels a bit cramped.

    I'd love to have the hardware of the Apple phone, but proprietary connectors and iOS are absolutely a no-go for me. I really don't care for iOS at all, because Android is so much easier to use.

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