NVIDIA Announces GeForce GTX 780/770 Price Cuts; GTX 780 Ti Launch Date & Price
by Ryan Smith on October 28, 2013 11:15 AM EST
With the launch of AMD’s new flagship Radeon R9 290X only a couple of days behind us, NVIDIA has wasted surprisingly little time in responding the latest salvo in the unending GPU wars. Intended to coincide with the launch of NVIDIA’s holiday GeForce game bundle, the launch of ShadowPlay (more on that later today), and the final (non-beta) release of GameStream, NVIDIA has rounded out their Monday by announcing a pair of price cuts for their high-end consumer video cards, and set a launch date and a launch price for their recently announced GTX 780 Ti.
First and foremost, both GeForce GTX 780 and GeForce GTX 770 are getting price cuts, effective tomorrow (October 29th). GTX 780 will be reduced by $150 to $499, and meanwhile GTX 770 will be getting smaller $70 trim, bringing the price of that card down to $329.
For the GTX 770 this is something of a delayed price cut – AMD launched their competitive Radeon R9 280X just shy of 3 weeks ago – but as the saying goes it’s never too late. Between the two GTX 770 is about 5% faster while 280X has the 3GB memory advantage, so $329 won’t significantly threaten the 280X but it is where we would have expected NVIDIA to place it given their performance advantage.
For the GTX 780 on the other hand, this is a rapid response for NVIDIA, coming just days after the launch of the Radeon R9 290X. The 290X, its $550 price tag, and its superior performance unquestionably left NVIDIA with little choice but to cut prices. But we had not been expecting NVIDA to drop the GTX 780 below $500, even with 290X’s performance advantage. The end result is that now 290X is the more expensive part by 10% (or $50), which coincidentally is also the 290X’s performance advantage. This puts the two cards on equal footing on the price/performance continuum with NVIDIA’s kicker – their superior build quality and cooling performance – remaining. Furthermore we were also able to confirm with NVIDIA that the metal reference cooler will still be available even after the price cut, so alongside the collection of custom designs we’ve seen the high performance reference blower will still be an option for buyers seeking a quiet blower.
| Fall 2013 GPU Pricing Comparison | |||||
| AMD | Price | NVIDIA | |||
| $700 | GeForce GTX 780 Ti (Nov. 7th) | ||||
| Radeon R9 290X | $550 | ||||
| $500 | GeForce GTX 780 | ||||
| $330 | GeForce GTX 770 | ||||
| Radeon R9 280X | $300 | ||||
| $250 | GeForce GTX 760 | ||||
| Radeon R9 270X | $200 | ||||
| $180 | GeForce GTX 660 | ||||
| $150 | GeForce GTX 650 Ti Boost | ||||
| Radeon R7 260X | $140 | ||||
Meanwhile, as previously mentioned today’s announcement also coincides with the launch of NVIDIA’s “The Way It’s Meant to Be Played Holiday Bundle with SHIELD” promotion, which for both the GTX 780 and GTX 770 will consist of Assassins’ Creed IV, Batman: Arkham Origins, Splinter Cell: Blacklist, and the $100 SHIELD discount. So on top of NVIDIA’s price cuts they will also be offering an unusually strong bundle in direct opposition to AMD’s price premium 290X Battlefield 4 bundle. The true value/meaningfulness of a bundle will as always ultimately depend on the buyer, but it’s very unusual to see such a significant bundle attached to what’s already a competitively priced card. So come tomorrow when these price cuts hit, NVIDIA is going to be in a very good position to counter 280X and 290X.
| NVIDIA Holiday Game Bundles | |||||
| Video Card | Bundle | Shield Discount | |||
| GeForce GTX 770/780/Titan | Assassin's Creed IV, Batman: Arkham Origins, Splinter Cell: Blacklist | $100 | |||
| GeForce GTX 660/660Ti/670/680/760 | Assassin's Creed IV, Splinter Cell: Blacklist | $50 | |||
| GeForce GTX 650 Series | $75 Free-To-Play (Continuing) | None | |||
| GeForce GT 640 (& Below) | None | None | |||
Finally, along with the announcement of tomorrow’s price cuts NVIDIA has also announced the launch date for the previously announced GeForce GTX 780 Ti: November 7th (next Thursday). Furthermore NVIDIA has also announced that it will be priced at $699, placing it $200 above the GTX 780 and $150 above the 290X. We still don’t have the specs for the GTX 780 Ti, but the fact that NVIDIA is pricing it so far above the 290X indicates that they have a lot of confidence that they will be able to beat 290X’s performance, and will do so by enough of a margin to justify the price. This isn’t wholly unexpected – after all, GTX 780 wasn’t a fully enabled GK110 consumer part – so it should be interesting to see just what NVIDIA has prepared to carry on as their new gamer flagship card.
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krutou - Thursday, October 31, 2013 - link
Problem is that the 780 doesn't need a waterblock to be a solid performer.tonyn84 - Monday, October 28, 2013 - link
Alright AMD, there's a nice sweet spot at $399 for the R9 290, you know you want to.Laststop311 - Monday, October 28, 2013 - link
That GTX 780 for 499 is an incredibly great value. It depresses me on the 1,050 I spent on the Titan the first week it came out. But that's the price you pay being an early adopter. I avoid SLI/crossfire setups at all costs. Single GPU's perform more stable. But I have to give nvidia credit they did promise the titan would be their highest performing card for at least a full year and I am glad they are holding to that. I spent a lot but it gives me their best card for a good long while.Laststop311 - Monday, October 28, 2013 - link
And 1 more thing. The AMD cards mat have the performance advantage but they run hot as all hell and noisy as hell. It's not worth the slight performance advantage to have a hurricane blowing inside your pc.aakash_sin - Tuesday, October 29, 2013 - link
$50 Price Cut on nVidia GTX 760 Please :|It's price is like an island in the sea..
tuklap - Tuesday, October 29, 2013 - link
Nice Price "Upper Cuts" right there. I can see christmas to be very good for all of us. ^_^I just hope they'll make sheild discounts into other game bundles. who's buying nvidia shield when you have a pc? nvidia ceo is not that wise i guess.
I wonder when will this price cut take effect? november?? just in time for christmas???
tuklap - Tuesday, October 29, 2013 - link
It's funny how people set their standard of temperature when a designer said it runs safe at this temperature they will still say it is hot and is not that good.I just hope non reference design come out like, they can maintain temperatures at 70 degrees which will make r9 290x a monster OCer.
And yes, I guess AMD will have their price cuts soon on their 290x and 290 later this year or early next year with the benefit of games using mantle, its a clear winner for AMD
joewaldo - Tuesday, October 29, 2013 - link
"price drop" yup thats why its the same price it was before all overFutureman666 - Tuesday, October 29, 2013 - link
Finally I was expecting an NVidia price drop way sooner than this but they kept milking everyoneI know I will not buy an ATI card that's for sure for the moment the R290x is nice but runs way to hot and in the end some of the results are not impressive maybe good manufacturer will be able to harness better cooling for this BBQ card .. the thing that does not correlate well for the price drop is the price of the GTX 770 4GB cards they don't seem to have drop and way to close to the price of the new GTX 780 which is ridicule for now .. I'll wait a little more so the price can adjust accordingly . i'm glad I waited and thanks to ATI for making Nvidia Sweat
C'DaleRider - Tuesday, October 29, 2013 - link
"...NVIDIA’s kicker – their superior build quality..."Thanks, Ryan, now we all know who's pocket you are in. Superior build quality....such a laugh. This comment made despite AMD using more layers in their pcb's, caps of equal quality, historically faster memory from excellent vendors, and on and on.
I don't think you can quantify that superior build quality except to bring up the cooler. And if that's all you have for superior build quality, then you are completely bought and paid for by Nvidia. (This being written by someone who bought a 780 and Titan as his last two gpu purchases.)