NVIDIA Announces GeForce GTX 780/770 Price Cuts; GTX 780 Ti Launch Date & Price
by Ryan Smith on October 28, 2013 11:15 AM EST
With the launch of AMD’s new flagship Radeon R9 290X only a couple of days behind us, NVIDIA has wasted surprisingly little time in responding the latest salvo in the unending GPU wars. Intended to coincide with the launch of NVIDIA’s holiday GeForce game bundle, the launch of ShadowPlay (more on that later today), and the final (non-beta) release of GameStream, NVIDIA has rounded out their Monday by announcing a pair of price cuts for their high-end consumer video cards, and set a launch date and a launch price for their recently announced GTX 780 Ti.
First and foremost, both GeForce GTX 780 and GeForce GTX 770 are getting price cuts, effective tomorrow (October 29th). GTX 780 will be reduced by $150 to $499, and meanwhile GTX 770 will be getting smaller $70 trim, bringing the price of that card down to $329.
For the GTX 770 this is something of a delayed price cut – AMD launched their competitive Radeon R9 280X just shy of 3 weeks ago – but as the saying goes it’s never too late. Between the two GTX 770 is about 5% faster while 280X has the 3GB memory advantage, so $329 won’t significantly threaten the 280X but it is where we would have expected NVIDIA to place it given their performance advantage.
For the GTX 780 on the other hand, this is a rapid response for NVIDIA, coming just days after the launch of the Radeon R9 290X. The 290X, its $550 price tag, and its superior performance unquestionably left NVIDIA with little choice but to cut prices. But we had not been expecting NVIDA to drop the GTX 780 below $500, even with 290X’s performance advantage. The end result is that now 290X is the more expensive part by 10% (or $50), which coincidentally is also the 290X’s performance advantage. This puts the two cards on equal footing on the price/performance continuum with NVIDIA’s kicker – their superior build quality and cooling performance – remaining. Furthermore we were also able to confirm with NVIDIA that the metal reference cooler will still be available even after the price cut, so alongside the collection of custom designs we’ve seen the high performance reference blower will still be an option for buyers seeking a quiet blower.
| Fall 2013 GPU Pricing Comparison | |||||
| AMD | Price | NVIDIA | |||
| $700 | GeForce GTX 780 Ti (Nov. 7th) | ||||
| Radeon R9 290X | $550 | ||||
| $500 | GeForce GTX 780 | ||||
| $330 | GeForce GTX 770 | ||||
| Radeon R9 280X | $300 | ||||
| $250 | GeForce GTX 760 | ||||
| Radeon R9 270X | $200 | ||||
| $180 | GeForce GTX 660 | ||||
| $150 | GeForce GTX 650 Ti Boost | ||||
| Radeon R7 260X | $140 | ||||
Meanwhile, as previously mentioned today’s announcement also coincides with the launch of NVIDIA’s “The Way It’s Meant to Be Played Holiday Bundle with SHIELD” promotion, which for both the GTX 780 and GTX 770 will consist of Assassins’ Creed IV, Batman: Arkham Origins, Splinter Cell: Blacklist, and the $100 SHIELD discount. So on top of NVIDIA’s price cuts they will also be offering an unusually strong bundle in direct opposition to AMD’s price premium 290X Battlefield 4 bundle. The true value/meaningfulness of a bundle will as always ultimately depend on the buyer, but it’s very unusual to see such a significant bundle attached to what’s already a competitively priced card. So come tomorrow when these price cuts hit, NVIDIA is going to be in a very good position to counter 280X and 290X.
| NVIDIA Holiday Game Bundles | |||||
| Video Card | Bundle | Shield Discount | |||
| GeForce GTX 770/780/Titan | Assassin's Creed IV, Batman: Arkham Origins, Splinter Cell: Blacklist | $100 | |||
| GeForce GTX 660/660Ti/670/680/760 | Assassin's Creed IV, Splinter Cell: Blacklist | $50 | |||
| GeForce GTX 650 Series | $75 Free-To-Play (Continuing) | None | |||
| GeForce GT 640 (& Below) | None | None | |||
Finally, along with the announcement of tomorrow’s price cuts NVIDIA has also announced the launch date for the previously announced GeForce GTX 780 Ti: November 7th (next Thursday). Furthermore NVIDIA has also announced that it will be priced at $699, placing it $200 above the GTX 780 and $150 above the 290X. We still don’t have the specs for the GTX 780 Ti, but the fact that NVIDIA is pricing it so far above the 290X indicates that they have a lot of confidence that they will be able to beat 290X’s performance, and will do so by enough of a margin to justify the price. This isn’t wholly unexpected – after all, GTX 780 wasn’t a fully enabled GK110 consumer part – so it should be interesting to see just what NVIDIA has prepared to carry on as their new gamer flagship card.
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MySchizoBuddy - Monday, October 28, 2013 - link
it's 64bit FP is 1/3 of it's 32bit FP. it isn't full performance but 1/3 of full performance.Friendly0Fire - Monday, October 28, 2013 - link
You're assuming double-precision can be as fast as single-precision. Hint: it can't. You're gonna take a hit regardless, and it usually hovers between 50 and 75% of single-precision performance.As far as I'm aware there is no throttling whatsoever with Titan, it's running DP at its maximum possible speed.
chizow - Monday, October 28, 2013 - link
That's correct, Titan runs double-precision at full-speed, same as GK110-based Tesla, which is only 1/3rd of single-precision speed. GK104 chips run DP at only 1/24th, more of a hardware limitation than willful castration.1Angelreloaded - Tuesday, October 29, 2013 - link
I don't know if you guys actually remember but during the Quadro years people were actually using server boards that could support 4 double wide cards, the reasoning was for 4x 500$ EVGA 9800 GX2 you actually got a really, really, good workstation speed for a large discount. I believe a firm in Europe was actually selling systems based around the setup, The Titan is used as a medium of HYBRID card something a workstation is bad at, Titan is for the professional that wants a workstation that also can be used for normal to extreme consumer levels.I repeat to all the retards.....GTX Titan is a hybrid workstation/Consumer level GPU meaning you can do both on 1 system, not that you couldn't game on tesla cards however, the diminishing returns on the FPS is ridiculous and it isn't made to accommodate gaming. Titan changes that, and that is its market segment.
chizow - Monday, October 28, 2013 - link
Yes there are plenty of other options available now that don't force people to pay the ridiculous compute gimmick tax. Those who didn't feel they needed compute unloaded their Titans long ago, the poor few that didn't sell when the 780 launched are now trying to unload them for $700. Once the 780Ti launches for $700 on November 7th, they will be lucky to sell them for $600. Great for the few hundreds who actually want a Titan for compute, I guess.blitzninja - Saturday, November 2, 2013 - link
You really have no idea how many people want Hybrid Compute-Gaming Stations do you?ZeDestructor - Monday, October 28, 2013 - link
Titaan has fully enabled FP64. 780Ti will likely not. As such the titan will retain its $1000 price point as being the poor man's Quadro K6000.NextGen_Gamer - Monday, October 28, 2013 - link
I can see the 780 Ti being completely identical to the Titan in every way except two: FP64 and memory size. This would make sense to me. Keep the clockspeeds & functional units the same, but just cut-out the full FP64 capability & bring the memory down to 3GB. So you can get what is essentially Titan performance (from a gamer's perspective) at $700, or pay $300 more to get the FP64 and 6GB/future-proof memory size.zeock9 - Monday, October 28, 2013 - link
Simply keeping it at the Titan-level performance will not be enough to justify its $150 premium over their 290x competition since nVidia, this time around, seems to be willing to play a very competitive p/$ ratio game with AMD, evidenced by their recent aggressive price cuts.A hefty premium over 290x, as the article points out, should be a hint that the new 780ti could be much faster than Titan, not just its identical parts with computing units disabled.
Minion4Hire - Monday, October 28, 2013 - link
And what about clock speed? Titan has some headroom in it yet, especially since it is a more mature part now. A fully enabled higher clocked GTX 780 might just push past the 290X given how close the two already are.