The iPhone 6 Review
by Joshua Ho, Brandon Chester, Chris Heinonen & Ryan Smith on September 30, 2014 8:01 AM EST- Posted in
- Smartphones
- Apple
- Mobile
- iPhone 6
Display
As the primary mode of interaction with the phone, the display is one of the most important areas of evaluation. Of course, the methods of evaluation can be hotly debated. There is a great deal of subjectivity in this area in terms of what someone prefers. However, for the sake of color calibration our tests follow world-wide standards instead of personal preference one way or another. This means that we use the sRGB gamut and 2.2 gamma, which most content is adapted to. While AdobeRGB and other gamuts exist, these are for limited use cases and only applicable to operating systems that are aware of multiple gamuts and can dynamically switch between them depending upon the metadata of the content. In order to accurately test for how well a display conforms to these standards, we use SpectraCal’s CalMAN 5 along with a spectrophotometer for accurate color readings.
For those that are unfamiliar with the display of the iPhone 6 and Apple’s key marketing points on this new model, the improvements are mostly centered on higher resolution, contrast, and better viewing angles. In terms of higher resolution the iPhone 6 moves from the 1136x640 pixels of the iPhone 5/5s generation to 1334x750 pixels. However, this doesn’t improve the pixel density, which remains at 326 pixels per inch.
In practice, I definitely continue to notice the difference in resolution when using the iPhone 6 as opposed to the higher pixel density iPhone 6 Plus and the various Android smartphones with 450+ PPI displays. I definitely don’t find the resolution to be a problem though, as these issues only become significant to me below 300 PPI. I do think that around 450 to 500 PPI is the right place to be when balancing pixel density and power, but Apple’s choice should pay off in the form of better power consumption especially because LED backlights rapidly lose efficiency near the highest current region.
The other issue at hand is that of viewing angles. While Apple is one of the first to really talk about dual domain pixels, this technique is rather commonly used to improve viewing angles. The result is that a pair of pixels will appear to be a chevron, and overall the pixels appear to be squiggly in nature. While this doesn’t really change the readability of the display at extreme angles, colors like white no longer have noticeable red/yellow/blue shifts depending upon the angle that the display is shifted at.
This is definitely noticeable in everyday use, as the iPhone 5s could only avoid color shifting at certain angles instead of every angle. As I predicted in the launch article though, the one caveat seems to be that black has a noticeable shift towards purple in certain angles. There's also a noticeable hatching on close examination, but this doesn't affect image quality. This is definitely better than what I see on AMOLED though, as while AMOLED has much better brightness stability the color shifting is far more obvious and significant.
Now that we’ve covered the other two, we can talk about contrast. For this test, we measure brightness of 100% white and black at maximum display brightness, and look at the ratio. While we’re looking into getting patterns that can’t be defeated by dynamic contrast/backlight this should give an idea of best case contrast. In this case, peak brightness is on the high side at 560 nits, with relatively low black brightness at about a third of a nit. The result is one of the best contrast ratios I’ve ever seen. While the HTC One (M7) has a 1743:1 contrast ratio in our tests, some testing I’ve done indicates that the true contrast ratio is realistically around that of the One (M8). I’m not quite sure how this was done, but Apple stated that a new deposition process was used for the liquid crystals. This, along with changes to the liquid crystals themselves, could be responsible for the improved contrast.
The next part to talk about is grayscale, which is an area where Apple seemed to prefer bluer color balances. I don’t really have much to pick at here, because the level of calibration here is incredible. While there is a noticeable trend of overshooting red at the low end and undershooting red at the high end, this is nitpicking at best. At any rate, this is essentially perfect.
Our next test is the saturation sweep, which tests each primary and secondary color for accuracy in hue and luminance. While it’s true that humans can be relatively insensitive to differences in saturation, it is all too common to see OEMs artificially compress saturations to have vivid colors and be able to claim that they have an accurate display because it matches the sRGB gamut. In this test, the iPhone 6 sets a new record. I really don’t have any objections here because a dE2000 value of 1.19 is a deviation that is almost impossible to notice.
The final test is the Gretag MacBeth ColorChecker, which tests various hues and is usually one of the hardest tests to perform well in. In this regard, the iPhone 6 once again sets a new record for accuracy. This display is effectively calibrated to sRGB, and one would be hard pressed to find a significant deviation when compared to a reference monitor.
Overall, it’s hard to find any criticism for this display. I would normally be incredibly suspicious to see these numbers on a smartphone, but the fact that there’s a hot pixel in the center of the display suggests to me that this was not a cherry-picked unit. The fact that I find this level of calibration to be suspicious speaks volumes about how good this display is. While contrast isn't AMOLED levels of black, there are no purple smearing effects, noticeable uneven luminance near black, or any other idiosyncrasies.
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Samus - Tuesday, September 30, 2014 - link
Too many people define "good LCD" as having high resolution. In the real world, that just isn't true. There are so many terrible 1920x1080 panels on the market, and I'm not just talking mobile devices.Look at desktop LCD's. To get one properly calibrated you need to spend $500+ for a 24" HP Dreamcolor or NEC Multisync PA Spectraview. Some Dell's with Samsung LCD's are pretty good out of the box but almost nothing is 100% RGB until expensive calibration.
So back to Apple. They're all about balance. They don't push the envelope in any direction like Samsung (and others.) What bothers me lately about Apple is they are "too" safe with their design language and technology that their products are actually becoming boring. As the company that pioneered mainstream unibody mobile devices and multitouch\gesture driven interfaces, it's interesting the competition has essentially been perfecting it for them to just copy back.
At least Apple isn't suing everybody anymore...seems like Steve's thermonuclear crusade is finally dying along with him.
Omega215D - Tuesday, September 30, 2014 - link
I do have a problem with people constantly trying to push AMOLED as the ultimate display tech due it being featured on DisplayMate with the Galaxy S5. People forget that you lose the efficiency of OLED once you start using something that displays a lot of white like web browsing. Also, turning down the brightness still has the tendency to give it a "soggy" look to it, though it is much less on the Galaxy S5.The burn in effect can be easily avoided unless the clock/ dock locks up for whatever reason and leaves the display static.
darkich - Tuesday, September 30, 2014 - link
The burn in can be easily prevented also.Download an utterly simple burn in tool app, and leave it working for couple of hours, every few weeks or so.
nevertell - Wednesday, October 1, 2014 - link
This is exactly the kind of thing that people DO NOT WANT TO DO.It's a phone, it must just work, I shouldn't worry about any specific technical part of the phone, let alone do maintenance work on it to keep it functional.
elajt_1 - Friday, October 3, 2014 - link
Nah, thats for bad image retention. If you already got a burn-in you can't do anything about that as of now.Toss3 - Wednesday, October 8, 2014 - link
In my experience AMOLED displays look a lot better than their LCD counterparts with the brightness turned down. They also give you the option of having even lower screen brightness which is ideal if you want to use it in bed at night (night mode on android looks great on the S4, but not so much on my Nexus 5).hoelee - Thursday, December 4, 2014 - link
IPhone white balance not accurate, how you proven your point said iPhone had good display? At least I saw on mine eye compare between mine z3 with the so call iPhone... Besides, you calculate by yourself, iPhone 6 latest phone less 1x pixels to push compare to android FHD screen. Benchmark alway unfair in mine point of view...braveit - Friday, December 12, 2014 - link
Apple hasn't really done much on it's new iPhone 6 release. Source: http://berichinfo.com/reasons-iphone-6-sucks/Caliko - Tuesday, October 6, 2015 - link
Who else is innovating in design?All phones today are iKnockoffs.
Steve's thermonuclear attack has juat started buddy!! Droid is making manufacture lose billions. Can't wait to see who goes bankrupt first!!
akdj - Thursday, October 2, 2014 - link
The 'little SD expansion slot' that reads and writes at about 6-8Mb/second vs, the onboard NAND speed tested within the review should be enough to tell you why samsung and ....hmmm ....are offering the micro SD slot. Android is moving 'away' from accessibility to and from the 'off board' storage. I've got a Note 3 and with each update I've been able to do less and lessApparently you didn't bother to read the review ...at all. You also mention 'good LCD ...at least as good as the competitors.'
Then you quite DisplayMate. The S5. And the single point difference between it and it's LCD runner up. From Apple. If you'd have bothered to have read this review ...or the S5 review on Anand's site when it dropped you'd know A) how impressed the author was with the evolution of AMOLED, it's continued refinement and accuracy, brightness and viewing angles. B) you'd notice in EVERY possible measurement. Each one in the review are 'objective measurements'. It (6) tops the display's characteristics in each area someone that knows what a 'great display' entails. At 400+ PPI, you nor any of your freneds will distinguish the difference between it and the new Note 4 or any other 2540 display. It's silly, it's a waste of energy and its detrimental to fluency of the UI (with today's SoC GPU and that many pixels) and the ever important 'battery life'
To be fair, NO OTHER vendor offers 128GB, & 64 is extremely rare. I waited six weeks for a Note 3 w/64GB to show up at AT&T. Never happened and I settled for 32. At the same price as the 64GB iPhone 6.
And from what I've read the 2014 model will have the same. 32GB with a caveat. Buy a micro SD card. Hope Google allows support in the future and keep your fingers crossed. 1080p on my Note chews up space. 4K is quadruple. And it will NOT shoot to the fastest SD or microSD card on the market.
As an ambidextrous owner and user since their inception, I enjoy both Android and iOS. But silly comments like yours shows your ignorance. It was IN THE review! The actual (& damn near identical testing method used by DisplayMate's team will use) 'proof' it's 'LCD ....(IS) @ least as good as its competitors.