Earlier this morning Apple officially branded its iOS in the Car initiative as CarPlay. At a high level CarPlay allows iPhone 5/5c/5s users to access certain apps on their phone via an in-car infotainment display. It's effectively iPod integration on steroids. One of the biggest departures from the iPod integration efforts we've seen in previous vehicles is the user interface appears to be consistent across vehicles. Large, iOS 7-styled application icons adorn the UI rather than something that varies by auto maker. There's a virtual home button as well as icons for phone, music, iOS Maps and messages. Apple's CarPlay website lists a handful of apps that are supported by the technology, with the promise of more to come. Interacting with CarPlay can be...

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