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The cat is out of the bag, so to speak, after today's earnings conference call for AMD. One of the things that ended up being discussed by AMD CEO Dirk Meyer in today's call was the future of AMD's graphics division, where AMD's "second-generation DX11" GPUs were mentioned.

We will be launching our second-generation DX11 graphics offerings next week.

Later on, he also had the following to say about what's launching and what the expected volume is:

We'll be introducing our second-generation of DX11 technology into the market with some launch activities actually next week. We'll be shipping all the family members of that product line I'll call it, by the end of this quarter, and total volume think in terms of several hundred thousand, or hundreds of thousands of units.

No further details were given, so we'll have to see what they're up to next week.

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  • ckryan - Friday, October 15, 2010 - link

    Shouldn't there be a little more... hoopla? Anything? That it is, anything other than some bogus data sheet? Is the lack of information or promotion outside of channel partners a play to avoid dropping prices (or sales of ) the current 5xxx?

    Hmmm....
    Reply
  • softdrinkviking - Friday, October 15, 2010 - link

    i think you called it.
    that, and they don't want to stir things up beacuse things are going well for them right now.
    Reply
  • GeorgeH - Friday, October 15, 2010 - link

    I wouldn't expect much - AMD is really too constrained by 40nm for the 6-series be much more than evolutionary parts. Reply
  • B3an - Friday, October 15, 2010 - link

    Yeah apart from fanboy kids i think most people with more than a handful of braincells realise these cards cant be much better than the 5xxx series being as they're on 40nm. Can only go so much faster before power and heat become too much of a problem. Cant change the laws of physics. Reply
  • xype - Friday, October 15, 2010 - link

    You mean like how Intel was always unable to deliver updates to their cores that were faster, clock-for-clock, even though they used the same process? Reply
  • anactoraaron - Friday, October 15, 2010 - link

    +1

    That's also like saying there wasn't much difference between Presler and Conroe...

    Logic Fail
    Reply
  • bunnyfubbles - Friday, October 15, 2010 - link

    well isn't this cute, the nVidia fans are rallying together.

    Fact of the matter is that we are stuck at 40nm, however AMD has a ton of wiggle room between what they had with Cypress and where nVidia set the bar with Fermi GF100. The superior performance per watt/chip area means AMD can go brute force and produce a larger and hotter chip to get more performance because GF100 set that bar VERY high.

    I just wish I could use a new 6000 series card for games but use my GTX470 for CUDA. 28nm Kepler can't get here fast enough :(
    Reply
  • B3an - Friday, October 15, 2010 - link

    Nvida fans? I have AMD cards myself. Just because someone says something against AMD does not make them an NV fanboy. Not all of us are immature morons that have some ridiculous bizarre love for -insert company name- that cares nothing of them. Some of us actually have lives.

    As for the performance of this series, see my other comment below. If you think the 6xxx series are going to be massively faster then you're dreaming.
    Reply
  • AMD_Pitbull - Friday, October 15, 2010 - link

    Hmmm...I think it's actually being more efficient and overall quicker is the key thing most PEOPLE would be looking at, all Fanboyism (new word? sure) aside. The logic behind your comment eludes people due to the lack there of, and insted of trying to explain, the way one would if they had any decency or morality to them at all, you hurl insults. Bravo. Saying that you'd have to have more then a handful of braincells, that most fanboy's don't have lives, etc borderlines flamming, and, to be honest, lowers your credibility on anything, considering you're being so rude on nothing but speculation alone.

    That being said, I'd love to see a GOOD card come out in the 200-300$ range that really stands apart. The 5850 is now in that area due to price dropping, but, seeing 5870 or 480 perfomance for that range, even at 300, would be quite incredible, especially if it had even the power consumption of a 460ish.
    Reply
  • Voldenuit - Saturday, October 16, 2010 - link

    The GTX 470 gives 5870 performance at $300 today, although it's about 30W more power hungry at load.

    The 5850 and 5870 may be great cards, but value for money they are not. If the 6870 launches at $250 with sub-5870 performance, it's not going to be much progress for 12 months of development.

    Factory overclocked 460s are also available in the $200 range that match and exceed 5850s.

    nvidia may be behind on efficiency, and they're certainly not gaining much love among AIBs and consumers these days, but they're certainly being very competitive on price and price/performance.
    Reply

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