When we stopped by NVIDIA to play with Shield, they had another surprise in store for us with a Tegra 4i-based phone currently being shopped around from an unnamed ODM. The unusual “Brand” markings of course would be replaced with either an operator’s brand or some other OEM’s who wants to carry and support it. NVIDIA has talked about and shown its Phoenix reference design with Tegra 4i inside, this unnamed “Brand” phone includes the same platform but with a different PCB inside with an optimized layout for cost, manufacture, and reduced PCB area. NVIDIA was showing this very phone making CS voice calls on Taiwanese cellular networks just recently at Computex and hooked up to a base station emulator doing Category 4 LTE (150 Mbps downlink) with the same 4i silicon we saw earlier.

We got to play around with the brandphone (as I’m calling it) for a while. It’s impressively thin with a z height of 7.9 mm, width is 72mm and height is 138 mm. It’s sporting a 4.8-inch 720p display and includes 13 MP camera, 1 GB of LPDDR2 RAM, with options for 8/16/32 GB of storage. There’s of course LTE and HSPA+ band options for North American, European, and the other appropriate regions, though NVIDIA wouldn’t share exact band combinations it’s not too hard to make estimates given the transceiver details shared in earlier 4i disclosures.

NVIDIA claims this phone (and other 4i based designs) will be out in the Q1 2014 timeframe, with appearances on some operators earlier than that. Of course Phoenix has already been shown off working on AT&T’s network, reflecting its ongoing certification process for that operator. Pricing for the brandphone I’m told will be between $300–400 unsubsidized, though there will also be Tegra 4i-based phones priced as low as $200 unsubsidized.

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  • GuniGuGu - Tuesday, June 11, 2013 - link

    Hmm... $300-400 for something pretty similar to the nexus 4 released in Q4 2012?? Reply
  • Ashwingr8 - Tuesday, June 11, 2013 - link

    "Brand" is a cool name.. Reply
  • xdrol - Tuesday, June 11, 2013 - link

    You mean, a cool brand? Reply
  • sunilzishan - Tuesday, June 11, 2013 - link

    Tegra 4 iPhone? O.o Reply
  • thesavvymage - Tuesday, June 11, 2013 - link

    the chip is the Tegra 4i. As he is using the reference platform device, he is using a Tegra 4i Phone. Reply
  • MrCommunistGen - Tuesday, June 11, 2013 - link

    I noticed the same thing. I'm referring to the fact that lots of ignorant consumers call the iPhone 4 the "4i". Ignorant customer walks into a store and says: "I'd like to buy a 4i" or similarly when they ask for a 4GS or 5G. I'm going to kill this rant before it gets started in ernest. Reply
  • glenricky - Tuesday, June 11, 2013 - link

    I think the performance should be on par with Snapdragon 600 right? So actually its not so bad Reply
  • SetiroN - Tuesday, June 11, 2013 - link

    No. It should be on par with tegra 3, graphics excluded. Reply
  • Wilco1 - Tuesday, June 11, 2013 - link

    It should be faster than Tegra 3 as it uses A9R4 (~15% IPC improvement) and clocks at up to 2.3GHz. Reply
  • fteoath64 - Saturday, June 15, 2013 - link

    "A9R4 (~15% IPC improvement)" coupled with more optimizations like larger (and faster cache 2MB), dual channel LP-DDR2 800Mhz RAM, all of which does about 30% improvement over the stock A9 ref design!. Yes, on Par with S600 but its gpu is going to bull doze most Arm SoCs out there. Integrated i500 modem is also rather flexible. It is a shame, we had to wait until Q1 next year for it. Reply

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